TrueLook is the ultimate customer service tool. With it, when your web customers shop, they’re actually in control of the TrueLook webcameras in your store - touring your displays, zooming in on item details, even price tags. They can pre-shop to get the information they need to make informed purchase decisions. They can interact with your sales staff for even greater detail, advice and assistance. Some retailers have even used TrueLook to set up a “live on the Web” personal shopping experience for their customers - taking them through the sales floor and showcasing the right purchases for them. Then, customers can buy what they see, online, or come into your store to close the deal (and even get the okay from husband, wife, friend - anyone who can access the Internet!).

Since TrueLook can accommodate any number of users from anywhere on the Web, you can effectively have thousands of people “shopping” in your store at any time, looking, collaborating and buying. What’s more, TrueLook includes a set of exclusive, retail-specific system management tools that give you everything you need to maximize your shoppers’ experience. Among the exclusive features you can choose from are product thumbnail live catalogs, interactive store maps, live information that pops up on-screen when customers browse over “hot spots” in your showroom, and many other customized features. You can have it all for a fraction of the cost of developing and maintaining a typical e-commerce web site.