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Hard Rock Hotel & Casino

Hard Rock Casino Logo

“Our web site traffic has exploded since we added TrueLook. Many of our guests choose to stay here after visiting us online. Seeing is believing!” – Warwick Stone, Sr. Creative Director, Hard Rock Hotel & Casino


The Hard Rock Hotel & Casino, Las Vegas is a premier destination entertainment resort located on 16.7 acres on the corner of Harmon and Paradise Road, inside the Paradise Corridor. This landmark property offers a unique entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel.


The Hard Rock Hotel & Casino wanted to increase brand awareness, increase resort visitors and show off its popular world-class property.


Several TrueLook webcams were installed around the pool, in the casino, and in resort restaurants. The Hard Rock webcams were then distributed via the resort’s website and on resort mailing lists. TrueLook LIVEcards were also implemented to allow for picture postcards from website visitors.


The Hard Rock webcams became one of the most popular webcams on the Internet attracting hundreds of thousands of unique visitors a month. TrueLook delivered more that 10 millions pictures a month for the Hard Rock.