TrueLook Announces Record Growth In 2012

March 8, 2013 – Chicago, IL – TrueLook, a leading provider of social webcam systems, today announces significant year over year growth fueled by product innovations and increased brand recognition. The company saw a 259% increase in new bookings, led by strong sales of TrueLook’s construction time-lapse cameras. This was a record breaking year and demonstrated the strong market position of TrueLook among professional webcam providers.

TrueLook’s large foundation of repeat customers continues to prove the company’s exceptional value and dedication to customer satisfaction. In 2012, AM Resorts increased its network of webcams by 35% for their luxurious resort properties. This also marked the 10th consecutive year hosting webcams for The Chicago Auto Show, the nation’s largest and longest running auto show.

A significant amount of TrueLook’s growth came from new clients in the construction industry. TrueLook has stood out among construction webcam providers, with a fully featured product offered at a highly competitive price. TrueLook is one of very few providers to offer a true pan-tilt-zoom camera, a feature by which users can optically zoom nearly a mile away with no loss in image quality.

Yearly Highlights

Improved Hardware – TrueLook introduced new HD webcam options in 2012, including ultra crisp 5 megapixel cameras. The new cameras provide much sharper images and capture more light, resulting in higher quality images both day and night. The company also greatly improved its solar power solutions for green projects and remote jobsites.

New Partnerships – TrueLook added Verizon Wireless to its list of 3G connectivity providers. This gives clients more options and much greater coverage for wireless webcams.

Interface Upgrades – New features were added for improved time-lapse playback, full screen mode, camera descriptions, streaming video capabilities, and more.

New Software – The company launched its official mobile application, allowing clients to view and control their webcams with any iOS or Android device. The mobile app lets construction managers monitor their jobsites and view time-lapses while on-the-go.

About TrueLook

TrueLook is the world’s premier social webcam system, specializing in construction, hospitality, retail, sporting, expositions and live event webcams. For over 15 years, TrueLook has deployed webcams on every continent – including the NASA camera on the South Pole. This global network of IP-based cameras has captured over 2.2 billion media clips, delivering them to over 100 million users with a 99.999% service up-time. TrueLook has also been a pioneer in IP camera technology, having built the world’s first pan/tilt/zoom (PTZ) network camera.

Press Contact:

Ken Pittman


Allison Shaub headhsot

Allison Shaub

Allison is TrueLook’s Chief Marketing Officer. In her role, she is responsible for developing strategic marketing and communications programs that generate awareness and drive deeper customer engagement. She has over a decade of experience helping brands build and scale their marketing efforts. Outside of business hours she enjoys spending time with her husband and two fur children.

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