TrueLook Chosen By The Salvation Army To Host Live Webcam During Construction of $90 Million Kroc Center in Camden

May 2, 2013 – Winston-Salem, NC – TrueLook has been selected by The Salvation Army to host a live webcam from the construction site of The Ray & Joan Kroc Corps Community Center. The Salvation Army is using the live webcam internally in order to monitor and time-lapse the $90 million project located in Camden, NJ. Recent images from the camera are being posted to the Kroc Center website, allowing the public to follow along with the project and adding an additional layer of security to the construction site.

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The camera uses pan-tilt-zoom capabilities to continually capture live images across the 24-acre jobsite. An image slideshow at www.camdenkroccenter.org displays the most recent images from the construction site. Community members, donors, fans of the project, and other web visitors can view up-to-date progress as the community center is constructed. When completed, the 120,000 square-foot facility will provide recreational, health, educational, cultural, family and spiritual programming to the Camden community. Scheduled to open in 2014, the Kroc Center will also create 160 new jobs.

Construction on the community center began in late November of last year. After receiving a bequest of $1.6 billion from the estate of Mrs. Joan Kroc and reviewing 28 cities in its Eastern Territory, The Salvation Army chose Camden as one of eight locations to receive funds in 2006. Mrs. Kroc wanted each Center to be a “beacon of hope and an agent of change,” providing opportunities for people of all ages to build a better life. The Kroc Center in Camden will be one of 27 community centers in underserved neighborhoods nationwide. The Salvation Army Camden has secured $89 million of the $90 million total cost.

About TrueLook

TrueLook is the world’s premier interactive webcam system, specializing in time-lapse construction cameras, resort webcams, and live event webcams. For over 15 years, TrueLook has been deploying cameras on every continent of the globe – including the NASA camera on the South Pole. This world wide network of IP-based cameras has captured over 2.2 billion media clips, delivering them to over 100 million users with a 99.999% service up-time. TrueLook has also been a pioneer in IP camera technology, having built the world’s first pan/tilt/zoom (PTZ) network camera.

Press Contact:

Ken Pittman


Allison Shaub headhsot

Allison Shaub

Allison is TrueLook’s Chief Marketing Officer. In her role, she is responsible for developing strategic marketing and communications programs that generate awareness and drive deeper customer engagement. She has over a decade of experience helping brands build and scale their marketing efforts. Outside of business hours she enjoys spending time with her husband and two fur children.

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