TrueLook Reports Tremendous Growth in 2018, Builds Momentum for 2019

WINSTON-SALEM, N.C.Dec. 18, 2018 – TrueLook, the only construction camera company that combines live jobsite viewing, project time-lapsing, and HD security recording in every camera, marks a year of tremendous growth in 2018. The company reports three new hires this year, along with a 43 percent increase in bookings and 33 percent increase in deals won since 2017.

Earlier this year, TrueLook added two new products to their catalog: The addition of the robotic 4K pan-tilt-zoom (PTZ) construction site camera and the 4K cellular indoor camera brought a greater quality of images and enhanced jobsite mobility.

“TrueLook has made extraordinary progress in so many different areas this year,” said Ken Pittman, chief marketing officer for TrueLook. “We rebranded, updated our website, broadened our product offerings, and made strategic partnerships. All of these changes have positioned TrueLook in a very positive place as we head into the new year.”

TrueLook also integrated with Procore, a project management software, back in April. In the months following, the company made additional partnerships with productivity software PlanGrid and Autodesk’s BIM 360 project delivery and construction management software.

On the heels of a momentous year, TrueLook plans for rapid development in 2019. The company will focus on improvements to its user experience and will also be making panoramic images a higher resolution in the coming year.

“We have integrated with some key partners this year which will keep TrueLook at the forefront of innovation in the industry, and our focus in 2019 is on bigger and deeper integrations,” Pittman said. “This industry changes quickly, so we have to stay sharp and focus on emerging programs and capabilities to bring the best out there to our customers in the most hassle-free way possible.”

About TrueLook
TrueLook is the only construction camera company to include live jobsite viewing, project time-lapsing, and HD security recording with every camera. TrueLook has pioneered new construction camera technologies for over 20 years, beginning with the world’s first Pan-Tilt-Zoom camera in 1995. Their cameras capture over 50,000 construction time-lapse photos every day across the U.S. and Canada and have delivered more than two billion images to 100 million users. For more information, visit www.truelook.com or call 833-TRUELOOK (833-878-3566).

Heather Ripley
Ripley PR


Allison Shaub headhsot

Allison Shaub

Allison is TrueLook’s Chief Marketing Officer. In her role, she is responsible for developing strategic marketing and communications programs that generate awareness and drive deeper customer engagement. She has over a decade of experience helping brands build and scale their marketing efforts. Outside of business hours she enjoys spending time with her husband and two fur children.

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