TrueLook’s dedication to product excellence and customer satisfaction is the direct result of a passionate executive team. Our seasoned technology experts continue to drive the industry forward, building new IP camera capabilities every day.
General Manager & Chief Operating Officer
Roger Yarrow brings a background rich in programming, customer support, and systems management experience to TrueLook. He received his Bachelor’s of Science in Computer Science from the Rochester Institute of Technology and has previously worked with IBM and Xerox. Roger’s experience and knowledge in SaaS technologies provide a solid foundation for TrueLook’s large scale hosted operations. Roger manages our operations department which is responsible for all customer implementations, support, purchasing, and solutions staging. Roger’s 20 years of experience in developing, delivering, and supporting cutting-edge and innovative solutions ensures that TrueLook customers’ expectations are always met.
Shawn joined the TrueLook team in May of 2011 and brings with him over 10 years of sales experience. For the past seven years he has focused his energies on software and technology sales. He began his career at SilkRoad technology, the parent company for TrueLook, Inc., where he developed his customer relationship and account management skills. These skills have been vital in growing TrueLook into a heavyweight in the construction webcam industry. Throughout his career Shawn has been responsible for identifying new opportunities, creating and maintaining new client relationships, and providing 1st class service and support. Shawn is a graduate from High Point University and received a BA in English in 2000. He moved to Winston-Salem in 2009.
Micki, as Vice President of Finance, brings over 10 years of financial management experience and expertise to the TrueLook organization. In this role, Micki directs all financial aspects of the business including accounting practices, budgeting, financial planning, interface with the financial community, financial analysis, acquisitions and ventures, and monitoring of financial performance. Prior to joining the TrueLook team, Micki held various challenging positions as Senior Financial Analyst for Krispy Kreme Doughnuts, Inc.; Manager of Budgeting and Financial Planning for SilkRoad Technology, Inc.; and Controller for both Platinum Construction Corporation and SilkRoad Salon and Spa. Micki holds a BS degree and Masters degree from Virginia Polytechnic Institute and State University.
Chief Marketing Officer
Ken brings over 13 years of marketing and web development experience to the TrueLook team. Prior to TrueLook, Ken consulted and developed web marketing solutions for companies across the country. He was also co-founder and president of the Greensboro Social Media Club. Ken was an early pioneer of social media marketing within the music industry, successfully promoting multiple artists into the top 20 albums on iTunes. He directs TrueLook’s marketing efforts and manages partnerships with outside marketing teams. Ken holds a BSBA from UNC Chapel Hill and an MBA from Elon University.