Pioneer. Market leader.
Trend setter. That’s TrueLook.

TrueLook is more than just a camera provider — we are a trusted partner in your project’s success.

At TrueLook, our mission is to redefine the industry, empowering construction professionals in ways never imagined before. Our jobsite visibility solutions enable informed decision-making, streamline operations, and optimize project outcomes.
Our unwavering dedication to customer satisfaction drives us to provide unparalleled support and personalized service. We partner with our clients, understanding their unique needs and challenges, to deliver tailored solutions that align with their project goals.

The Team

Trailblazers Expanding at Warp Speed

We are a dynamic squad of trailblazers rewriting the rulebook for how construction professionals view, secure, and document their projects. We’re expanding at warp speed and eagerly seeking tenacious pioneers to embark on this journey with us. Immerse yourself in a supportive environment that fosters growth and unleashes your true potential.

Our Leaders

Roger Yarrow

Chief Executive Officer

Micki Morgan

Chief Financial Officer

Allison Shaub

Chief Marketing Officer

Tammy DesRosiers

Chief Sales Officer

The History

TrueLook, a pioneering force in IP camera technology, embarked on its remarkable journey as Perceptual Robotics, Inc. We proudly introduced one of the industry’s first PTZ (Pan-Tilt-Zoom) cameras, solidifying our position as an industry trailblazer. Our cameras have left a mark on every continent, including a prestigious placement by NASA at the South Pole.

TrueLook’s reach extends beyond the realm of IP cameras, as it has been instrumental in webcasting major media events. From the iconic NBA Finals and MLB World Series to events like Wimbledon, the US Open, The Masters, US Presidential Inaugurations, the Cannes Film Festival, the Grammys, and esteemed showcases like the Chicago and Detroit Auto Shows, TrueLook has captured these momentous occasions.

Highlighted Accomplishments

By 2010, our unwavering dedication had yielded significant growth within the construction industry, fostering the trust of a robust customer base. Building upon this success, we embarked on an exciting new chapter by expanding our capabilities to cater to the unique needs of owners and contractors.

Today, TrueLook stands as a comprehensive solution for total jobsite visibility, empowering construction teams across North America. Through a powerful array of features, including live camera viewing, customizable time-lapse functionality, Intelligent Security, and an extensive suite of tools, we assist our clients in effectively managing their jobsites and achieving their project goals.

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