TRUELOOK BLOG

4 Ways Construction Companies Can Uplevel Their Marketing with Video

Log into LinkedIn or Facebook, and you won't be surprised to see that videos make up 75% of all internet consumption. Video content is dominating the internet and will likely... KEEP READING

Marekting eBook for Construction Professionals

Marketing With Construction Cameras is a Snap — Here’s How

We’ve all heard the saying, “A picture’s worth 1,000 words.” It’s true: Visual content in any form helps tell a captivating story and create memorable experiences in ways words alone... KEEP READING

How Construction Cameras Can Improve Pre-construction

Most construction firms know jobsite cameras are great for providing 24x7 surveillance and creating time-lapses of the construction process, but can they improve pre-construction processes, too? The short answer: Yes!... KEEP READING

4 Major Cost Centers in Construction, and a Smart Way to Reduce Their Impact

Turning a profit in construction is a balancing act. Rising construction costs, including materials, higher tariffs and the labor shortage have squeezed project budgets, forcing firms to look for smart... KEEP READING

Cost Comparison of Construction Security Measures

A Cost Comparison: What Delivers the Best ROI for Your Construction Site Security?

Each year, $300 million to $1 billion of construction equipment is stolen from jobsites across the U.S. The average estimated value of a piece of equipment stolen is more than... KEEP READING

McKinsey Predicts Increasing Reliance on Digital Tools & Technology on the Jobsite

COVID-19 has had a major impact on society and businesses across all industries and sectors, including construction. Although many types of construction were considered essential, and work continued for construction... KEEP READING

5 Ways Construction Cameras Save Money

Construction firms have more overhead than businesses in most other industries. According to the Construction Financial Management Association (CFMA), the average pre-tax net profit for general contractors is just 1.4... KEEP READING

Got Photos? You Do! Use Construction Camera Photos for Social Marketing

No matter the industry, the more content your marketing team can create and share, the better your search engine rankings and visibility. That’s because content drives search engine optimization (SEO),... KEEP READING

The State of Digital Transformation in Construction in 2020

If there’s one thing businesses across industries and sectors learned as a result of the COVID-19 pandemic, it’s that digital transformation is no longer a nice-to-have -- it’s a business... KEEP READING

Make Your Website Come Alive with Embedded Jobsite Videos

Complex construction sites are epicenters of activity, and often a marvel to behold. Images of the jobsite can enrich a construction firm’s marketing materials — anything from brochures, to social... KEEP READING