TRUELOOK BLOG

5 Ways Construction Cameras Save Money

Construction firms have more overhead than businesses in most other industries. According to the Construction Financial Management Association (CFMA), the average pre-tax net profit for general contractors is just 1.4... KEEP READING

Got Photos? You Do! Use Construction Camera Photos for Social Marketing

No matter the industry, the more content your marketing team can create and share, the better your search engine rankings and visibility. That’s because content drives search engine optimization (SEO),... KEEP READING

The State of Digital Transformation in Construction in 2020

If there’s one thing businesses across industries and sectors learned as a result of the COVID-19 pandemic, it’s that digital transformation is no longer a nice-to-have -- it’s a business... KEEP READING

Make Your Website Come Alive with Embedded Jobsite Videos

Complex construction sites are epicenters of activity, and often a marvel to behold. Images of the jobsite can enrich a construction firm’s marketing materials — anything from brochures, to social... KEEP READING

Catching Jobsite Criminals Red-Handed with Motion Alert Technology

Imagine this: You show up to your construction site and notice a few pieces of equipment are missing. Your crew assembles a few minutes later, and you ask them if... KEEP READING

Construction Camera Buyer’s Guide: Key Considerations for Choosing a Construction Camera for Your Project

One of the fastest growing uses of technology in the construction industry, and one with so many practical applications, is the use of construction cameras on site. According to a... KEEP READING

Keep Local Communities Informed About Construction Progress with Time-Lapse Footage

Keeping communities informed with local construction projects can help build excitement and highlight successes. Among the most effective ways to keep stakeholders updated and engaged is sharing video content. Videos... KEEP READING

Quick Facts on Jobsite Security

At the beginning of the year TrueLook asked construction professionals to participate in a survey to give us a better understanding of challenges they face when it comes to jobsite... KEEP READING

Working From Home With the Help of TrueLook Construction Cameras

Spending a little more time working from home and a little less time on the jobsite? As many companies are making adjustments to accommodate for the impact COVID-19 has had... KEEP READING

Key Findings from TrueLook’s Jobsite Security Survey

According to the National Equipment Register, construction jobsite theft costs the industry up to $1 billion each year. Thieves make away with a variety of heavy equipment, as well as... KEEP READING