ABOUT
Pioneer. Market leader.
Trend setter. That’s TrueLook.
TrueLook is more than just a camera provider — we are a trusted partner in your project’s success.
The Team
Trailblazers Expanding at Warp Speed
We are a dynamic squad of trailblazers rewriting the rulebook for how construction professionals view, secure, and document their projects. We’re expanding at warp speed and eagerly seeking tenacious pioneers to embark on this journey with us. Immerse yourself in a supportive environment that fosters growth and unleashes your true potential.
Our Leaders
Roger Yarrow
Chief Executive Officer
Micki Morgan
Chief Financial Officer
Allison Shaub
Chief Marketing Officer
Tammy DesRosiers
Chief Sales Officer
Brian Bradsher
Chief Operations Officer
The History
TrueLook, a pioneering force in IP camera technology, embarked on its remarkable journey as Perceptual Robotics, Inc. We proudly introduced one of the industry’s first PTZ (Pan-Tilt-Zoom) cameras, solidifying our position as an industry trailblazer. Our cameras have left a mark on every continent, including a prestigious placement by NASA at the South Pole.
TrueLook’s reach extends beyond the realm of IP cameras, as it has been instrumental in webcasting major media events. From the iconic NBA Finals and MLB World Series to events like Wimbledon, the US Open, The Masters, US Presidential Inaugurations, the Cannes Film Festival, the Grammys, and esteemed showcases like the Chicago and Detroit Auto Shows, TrueLook has captured these momentous occasions.
Highlighted Accomplishments
By 2010, our unwavering dedication had yielded significant growth within the construction industry, fostering the trust of a robust customer base. Building upon this success, we embarked on an exciting new chapter by expanding our capabilities to cater to the unique needs of owners and contractors.
Today, TrueLook stands as a comprehensive solution for total jobsite visibility, empowering construction teams across North America. Through a powerful array of features, including live camera viewing, customizable time-lapse functionality, Intelligent Security, and an extensive suite of tools, we assist our clients in effectively managing their jobsites and achieving their project goals.