This post was originally published on May 14, 2020, and rewritten on July 19, 2023.
In construction marketing, visuals play a pivotal role in capturing attention and engaging audiences. While photos provide a glimpse of jobsites at a glance, they often fall short of fully showcasing the intricate facets of a build.
That’s where the power of videos comes in.
By harnessing the capabilities of advanced jobsite construction cameras, you can take your marketing to new heights by embedding captivating videos and mesmerizing time-lapse sequences directly on your website. Incorporating videos on your website brings a dynamic and immersive experience that goes beyond static images or text-based content.
Video’s Impact on Marketing
A recent 2023 study has shown that as many as 91% of consumers want to see more video marketing when it comes to brand content. With the average user watching 17 hours of online video content per week, it’s becoming clear that social media, branding, and marketing are integrating into one line. In construction, this is an opportunity for builders and their marketing teams to utilize consumer trends to showcase projects and boost engagement and exposure.
Despite our hyper-digital world, live video footage remains an underutilized marketing tool. As of the last quarter of 2022, live video overtook educational and tutorial-based content. Consumers are looking for a more authentic way to connect with brands. Traditional corporate videos are often staged and heavily edited, but the demand for authentic content is on the rise. By showcasing live and time-lapse videos of your construction projects, you can deliver a more compelling experience to your audience.
Harnessing the power of jobsite construction cameras’ video footage can be a game-changer for converting website visitors into clients. Not only are videos more engaging than static images, but they also convey authenticity and allow your firm’s work to speak for itself. Plus, it’s cost-effective: leveraging existing camera systems eliminates the need to hire a dedicated video crew.
There are two primary types of jobsite videos that can elevate your website: live streams and time-lapse sequences.
Live Video Footage: Immersive Action
Live video streams transport viewers directly into the heart of the construction action. By providing real-time glimpses into your firm’s ongoing projects, live streaming generates excitement and anticipation geared toward the final result.
Since you can leverage the video footage captured by your construction cameras, producing these videos costs nothing. Once embedded on your website, you can also utilize them to engage customers and local communities on popular social media platforms like Facebook, Instagram, TikTok, YouTube, and others. This approach maximizes your return on investment, driving additional traffic to your site.
Time-Lapse Videos: Captivating Start to Finish
Few things are as powerful in showcasing your firm’s capabilities as a time-lapse video. Watching a construction project unfold in fast-forward provides undeniable proof of your expertise and the quality of your work.
Time-lapse videos condense the slow progress of a construction job into an engaging, fast-paced experience that delivers instant gratification and highlights the final results within minutes. Each 10-second clip of a time-lapse video encompasses hundreds of individual images, showcasing your company’s step-by-step accomplishments.
Take a look at this remarkable time-lapse video that exhibits a project from start to finish, revealing the intricate work involved:
Creating time-lapse videos won’t hinder your employees on the jobsite. TrueLook’s construction cameras with time-lapse capabilities allow for multiple concurrent time-lapses. You can easily schedule custom time-lapses, download them at any time (even mid-project), and create multiple sequences to showcase different aspects of your work.
Don’t Overlook Internal Communications
Embedded videos aren’t limited to customer-facing websites; you can also embed cameras into your company’s intranet to enhance internal communication with additional stakeholders.
By incorporating cameras into your intranet, you can keep various departments and segments of your business informed about your progress. This ensures transparency and collaboration throughout the organization. (User tip: For employees directly involved in your projects, granting TrueLook user access ensures everyone stays on the same page.)
Keep Your Business Moving Forward
Utilizing live streams and time-lapse sequences can engage your audience, convey authenticity, and demonstrate your firm’s capabilities. For builders and contractors looking to elevate their marketing strategy, embedded videos are the next step in capturing your work and brand.
At TrueLook, we offer cutting-edge construction cameras that provide live images, streaming video, unlimited custom time-lapses, and intelligent security features. Enhance your website with high-definition, quality live streams and captivating time-lapse sequences using TrueLook’s Fixed-Position or PTZ Cameras. Contact our team today to learn how to capture and showcase your construction jobsites or visit our blog for more construction news and insights.