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Lauren Shur

Lauren Shur

Social Media and Content Manager

Lauren is a skilled marketer who develops creative strategies and content to attract and maintain customers through paid and organic social media channels. Beyond work, Lauren enjoys exploring new restaurants in her city as a passionate food lover.

Articles by Lauren

Q&A with Steve McDowall: How TrueLook Cameras Make Managing Construction Sites Easier

Viewing, securing, and documenting jobsites is no small task. Not only do you...Read More

How to Boost Construction Productivity with Data Organization 

Data Mismanagement Leads to Productivity Stalls In the construction industry, where time and...Read More

The Benefits of Embedded Jobsite Videos for Marketing

This post was originally published on May 14, 2020, and rewritten on July...Read More

Constructing the Future: How the Next Generation is Shaping Industries

With 2023 just around the corner, it’s a great time to take account...Read More

Data in Construction: Mitigating Risk and Optimizing Decision Making

We live in a data-centered world. With technology breaking new barriers and innovations...Read More

Top 5 Metro Areas for Construction Starts

As we start looking toward the last quarter of 2022, it’s worth noting...Read More

ABC 2022 Safety Performance Report: How STEP is Improving Safety 

Associated Builders and Contractors’ (ABC) Safety Performance Report is an annual study of...Read More

Fortifying Your Construction Firm for an Economic Downturn

The last few years have been a rollercoaster ride, to say the least....Read More

Keeping Up in a Rapidly Changing Tech Environment

It can be difficult to stay updated with the latest tech and software...Read More
Innovative Construction Sustainability Practices

What Going Green Really Means: Sustainability in the Construction Industry

In the past decades, global climate change has been a huge topic in...Read More

Building a New Construction Culture through Transparency and Trust 

Navigating construction projects can be like driving through a roundabout in gridlocked traffic...Read More

How Innovations in Construction Safety Tech are Improving Jobsite Safety

There’s no denying it, construction can be dangerous. In fact, the accident rate...Read More

360-Degree Interior Runs To Reduce Costs And Ease Inspections

  Your job is underway, and you have to track its progress --...Read More

6 Key Elements of Green Buildings

Global warming is getting a lot of attention lately as politicians argue about...Read More

5 Ways Off-Site Construction Keeps Project On-Schedule

You’ve got a huge, crowded jobsite full equipment and subcontractors. Your managers are...Read More

Top Four 2019 Trends for the Construction Industry

It’s that time of year again -- time to take a look at...Read More

Webcam or Construction Camera — What’s the Difference?

Video surveillance on the jobsite is important to reduce risk, ensure policy and...Read More

Stand Out by Demonstrating Your Commitment to Green Building

Green isn’t a color typically associated with buildings. But it’s a concept that’s...Read More

3 Ways Construction Technology Is Transforming The Industry

From digital marketing, to mobile apps, to cloud computing and robotics, technology is...Read More

Subcontractor Strategies: How To Avoid the Wrong Projects

Subcontractors often find themselves nursing a bad case of seller's remorse. It's surprisingly...Read More

3 Ways to Offset Rising Prices of Construction Materials

[caption id="attachment_9213" align="alignnone" width="1024"] Construction firms don’t have it easy. While material and...Read More

Keep Your Competitive Advantage As A Construction Firm

Competitive advantage is moving to construction firms that continuously innovate. Technology is causing...Read More

Construction Trends 2018: 4 Important Ones To Know

The New Year is upon us, and it’s time to consider some key...Read More

A Business Case for Cameras: Why Your Jobsite Needs Them

Construction companies incur vast expenses. With all the emerging technologies available to help...Read More

Tactics for Hitting Project Quality the First Time

Poor quality control leads to many negative results on construction projects. Studies put...Read More

Put These 4 Must-Haves in Your Project Communication

If you can’t harness, control and channel project communication there’s no end to...Read More

Going Modular? 5 Ways Construction Cameras Give Insight

For large, complex, multi-unit build projects, off-site modular construction can save construction firms...Read More

Improve Your Projects With Fearless Schedule Adjustments

Adjusting schedules is a core tenet of project management, and on dynamic construction...Read More
side view of construction camera with construction site in the distance

4 Types Of Construction Fraud And How To Prevent Them

Fraud plagues all industries – construction is no exception. And on the jobsite,...Read More

3 Easy Ways to Protect Your Subcontractor Cash Flow

By some accounts, subcontractors handle 80% of the work on construction projects. But,...Read More

Beyond the Jobsite: Surprising Uses for Construction Cameras

Imagine you’re hosting a promotional event at a posh restaurant, and all your...Read More

IoT Spending to Reach $1.7 trillion – Is Your Jobsite Ready?

When Orwell wrote about Big Brother watching, he may have been anticipating the...Read More

4 Ways To Boost The Accuracy Of Your Construction Estimates

  A realistic schedule and the profitability of your next construction project depend...Read More

Construction Competition Intensifies As Costs Rise

According to PwC’s 19th annual global CEO survey, 64 percent of CEOs of...Read More

TrueLook’s Best of 2016 Construction Projects

Last year was a busy one for TrueLook, and our construction cameras were...Read More