TrueLook 2018 Success Means Bigger North Carolina Office

WINSTON-SALEM, N.C., Feb. 15, 2019 – TrueLook, the only construction camera company that combines live jobsite viewing, project time-lapsing, and HD security recording in every camera, has completed the expansion of its office in downtown Winston-Salem from 3,000 square feet to more than 6,000 square feet. The renovation of the company’s headquarters at 102 W. Third St., Suite 725 provides space for the company’s growing staff and additional room for tech operations.

interior view of TrueLook's office building with green walls“We’re building on the success we had in 2018 and laying the foundation for continued growth in 2019,” said Ken Pittman, TrueLook’s chief marketing officer. “We’re in a dynamic industry, and the additional space will boost our productivity and give us room for the future so we can focus on innovation and providing our customers with the best available camera technology in the construction sector.”

In 2018, TrueLook increased the size of its staff by 30 percent. The company saw a 43 percent increase in bookings and a 33 percent increase in deals won over the previous year. They also added two new products: the robotic 4K pan-tilt-zoom (PTZ) construction site camera and the 4K cellular indoor camera.

Several strategic partnerships were also made during 2018 by integrating with project management software Procore, productivity software PlanGrid, and Autodesk’s BIM 360 project delivery and construction management software.

Winston-Salem’s downtown has undergone extensive redevelopment in recent years, with an estimated $1.5 billion in private and public investment since 2000.

“Our growth is having a positive impact on the city, in particular the downtown area,” Pittman said. “This project is an investment in Winston-Salem and the exciting improvements that are taking place in the center city. It’s also an investment in the city’s tech industry, which has played a major role in the transformation of the city over the last two decades.”

About TrueLook
TrueLook is the only construction camera company to include live jobsite viewing, project time-lapsing, and HD security recording with every camera. TrueLook has pioneered new construction camera technologies for over 20 years, beginning with the world’s first Pan-Tilt-Zoom camera in 1995. Their cameras capture over 50,000 construction time-lapse photos every day across the U.S. and Canada and have delivered more than two billion images to 100 million users. For more information, visit or call 833-TRUELOOK (833-878-3566).

Heather Ripley
Ripley PR



Allison Shaub, Chief Marketing Officer headhsot

Allison Shaub, Chief Marketing Officer

Allison is a seasoned marketing leader with over 14 years of experience driving transformative change for startups, agencies, and Fortune 100/500 companies. With expertise across diverse B2B and B2C markets, including technology, construction, automotive, and healthcare, she's known for her customer-centric approach that consistently delivers higher ROI and exceptional product development. At TrueLook, Allison spearheads strategic marketing initiatives to enhance brand awareness, meet business objectives, and foster deeper consumer engagement. Beyond work, Allison loves spending time with her husband, son, and two fur kids.

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