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Allison Shaub

Allison Shaub

Chief Marketing Officer

Allison is a seasoned marketing leader with over 14 years of experience driving transformative change for startups, agencies, and Fortune 100/500 companies. With expertise across diverse B2B and B2C markets, including technology, construction, automotive, and healthcare, she's known for her customer-centric approach that consistently delivers higher ROI and exceptional product development. At TrueLook, Allison spearheads strategic marketing initiatives to enhance brand awareness, meet business objectives, and foster deeper consumer engagement. Beyond work, Allison loves spending time with her husband, son, and dog.

Articles by Allison

Infographic showing a laptop with trend charts and the blog title "6 Steps to Increase Your Live Camera Traffic"

How to Increase Traffic to Your Live Construction Camera Feed

Key Takeaways Make your live feed easy to find by linking it on...Read More

Best Ways to Uplevel Your Construction Company with Video Marketing

As of 2024, an estimated 91% of internet traffic was videos, with other...Read More

Must-Have Apps for Managing Construction Projects Effectively

The average American spends 4.65 hours on their phone every day. If you’re...Read More
Picture of multiple construction safety apps for mobile devices

Best Construction Safety Apps for Your Mobile Device

The best construction safety apps can help improve safety on construction sites by...Read More

Compliance Costs with and without Jobsite Cameras

Managing compliance costs is one of the biggest time and cost centers for...Read More
Construction Marketing Using a TrueLook Construction Camera

Use a Construction Camera for Marketing

How confident are you in your project portfolio? Do your photographs and videos...Read More
A picture taken from a TrueLook Construction Camera showing two of the five houses being built during the Home Builders Blitz.

Project Highlight: Home Builders Blitz

For the first time in about 15 years, Winston-Salem, North Carolina is welcoming...Read More

Why Solar-Powered Cameras Are Popular with Construction Firms

It’s a common scenario: whether it’s for security purposes, insurance requirements, or some...Read More

Time-Lapse Videos: Bringing Construction Magic to Life

To the average passerby, a construction site might not appear much more than...Read More

How To Set Up A Time-Lapse Camera On Your Jobsite

Construction cameras enhance site monitoring and showcase works in progress. Time-lapse cameras in...Read More
Highway Interchange Bridge

Infrastructure and DOT Projects: 3 Ways Construction Cameras help Capitalize on New Funding

With historic passage of the infrastructure bill, there are historic investments in clean...Read More
MAPP, LLC Completes The Final Installment of the National WWII Museum

MAPP, LLC Completes The Final Installment of the National WWII Museum

https://youtu.be/1QfsTvyoZFk The Liberation Pavilion is the final installment in the expansion of the...Read More

Measure Twice, Cut Once: The Value of Research in Construction

When it comes to planning and executing construction projects, research plays a critical...Read More

Cybersecurity: Six Ways to Minimize risk in Construction

Having robust cybersecurity has not always been at the forefront of many firms...Read More

Retail Construction: 4 trends in 2022

Retail Construction has experienced valleys and hills the past two years as a...Read More

Spring Construction Season Is Coming! 3 Tips for Staffing your Team

All too soon, the Spring construction build season will be upon us. In...Read More

Winter Construction: 6 Ways to Optimize the Slow-Down

It’s that time of year again when the winter wonderland means snow, ice,...Read More

2021 Year End Essential Trends in 21 Construction Statistics

Get Ready for 2022. A review of 2021's Essential Trends in 21 Construction...Read More

How TrueLook Provides a Bird’s Eye View of the Revitalization of the Former GE Campus at Electric Works: A Q&A with Elevatus Architecture

For the people of Fort Wayne, Indiana, the old General Electric (GE) campus...Read More

Design-Build Teams: Strengthen Collaboration and Simplify Workflows with Construction Cameras

Everyone understands the power of teamwork. On construction jobsites, though, teamwork is essential....Read More

Campus Renovation? Construction Cameras Reduce Cost and Risk

Schools and universities all over the country are in need of constant updates...Read More
Construction Cameras increase profits

Construction Cameras Help Offset Rising Material Prices

A recent article in ConstructionDive suggests "soaring" material prices in the aftermath of...Read More
Property Development

Property Development Firms Benefit from Construction Cameras During Construction and Beyond

With vaccinations on the rise and infection rates lowering day by day, there...Read More
5 Billionth Image

TrueLook Captures 5 Billionth Image at Skender’s Construction on 609 W. Randolph

Unlike TrueLook's previously celebrated "billionth photos," the 5 billionth photo was captured after...Read More

TrueLook Construction Cameras Provide Visibility and Accountability: A Q&A with Luke Hazelwood at Brixmor Property Group

Trying to manage multiple construction projects in different regions and states is a...Read More

35 Industry Statistics That Highlight Construction Trends for 2021

Construction trends: with 2020 behind us, it’s time to gear up to what...Read More

Customer Highlight: Williams Company Gives Back to their Community with Habitat “Home for the Holidays” Project

The Williams Company Team gathers outside of the Home for the Holidays Habitat...Read More

Digital Technologies and Construction: 3 Ways You Will See Transformation in 2021

2020 was a rollercoaster of a year for everyone, and, like businesses in...Read More

TrueLook Starts the Year off Right, Capturing its 4 Billionth Image

On Saturday, January 23, 2021 TrueLook captured its four billionth image from Johnson...Read More

7 Tips for Getting the Most of Virtual Events

Over the past year the Covid-19 pandemic has forced event-hosting organizations in every...Read More

Is Your Construction Firm Equipped to Meet the Challenges of the 2021 Build Season?

Construction firms face ongoing challenges related to the pandemic in the new year,...Read More
Pikes Peak Summit House

TrueLook Project RoundUp: Top 3 Construction Projects of 2020

Despite the challenges of 2020, many high-profile construction projects continued — and TrueLook...Read More
Syracuse University Dome

Customer Highlight: The Hayner Hoyt Corporation Carrier Dome Roof Replacement

When The Hayner Hoyt Corporation started the Carrier Dome roof replacement project at...Read More
Tips & Tricks / Marketing

Tips & Tricks: Share Powerful Project Slideshows without Giving Up Camera Access

Need an arresting visual element to showcase your work online? How about a...Read More
TrueLook Harper Procore Case Study

TrueLook and the Procore Embedded Experience: One Client’s Success Story

Procore is one of the most popular project management platform among U.S. construction...Read More
Tips & Tricks / Marketing

Tips & Tricks: Showcase Your Great Work with Custom Time-Lapse Movies

Time-lapse videos are compelling visuals. Magically condensing weeks, months or even a year’s...Read More
Guggenheim Museum New York

Preconstruction Phase? Here Are 3 Good Reasons to Include Construction Cameras in the Planning Process

This guest post about preconstruction comes to you from TrueLook Sales Representative, Joe...Read More
TrueLook Harper Procore Case Study

TrueLook and the Procore Embedded Experience: A Q&A with Timothy Lewis at Harper General Contractors

A full-service general contracting and construction management firm, Harper General Contractors has been...Read More
Construction Time Savings

6 Ways Construction Cameras Save Time

Before the pandemic hit, time was already a scarce resource at construction sites....Read More
Dempsey Construction of Hoehn Porsche

Customer Highlight: Impressive Feat from Dempsey Construction in Completion of Hoehn Porsche

The Hoehn Porsche project, in Carlsbad, CA, is a 71,614 square foot facility...Read More
IR Cameras

Infrared Construction Cameras Catch After-hours Jobsite Thieves in the Act

Theft plagues the construction industry. TrueLook’s 2020 Jobsite Security Report states that the...Read More
Tips & Tricks Project Management

TrueLook Tips & Tricks: Create Photo Albums to Document and Showcase Your Project

TrueLook cameras are hard at work on the jobsite taking photos and videos...Read More
Texas Longhorns Stadium

At Texas Longhorns’ Stadium TrueLook Captures Three-Billionth Image

A few weeks ago, on August 31st at 3:01 in the afternoon, TrueLook...Read More

Customer Highlight: Skender’s Completion of Perspectives Charter School Athletic Field

Skender progress photos from early May, 2020 (left) and mid-June, 2020 (right). Laurit...Read More
Construction Camera

3 Ways Construction Cameras Help Construction Firms Tackle the Challenges of COVID-19

There’s no question that COVID-19 is introducing challenges to all sectors of the...Read More
Tips & Tricks Project Management

TrueLook Tips & Tricks: View Historical Weather Data within the TrueLook Application

According to a study in Construction Management and Economics, weather delays can extend...Read More
Cooling Tower Demolition

Demolition Jobs? Make Recording them with Construction Cameras a Standard Operating Procedure

Whether imploding a 300-foot-tall cooling tower or tearing down a dilapidated two-story duplex,...Read More
Mom working from home with child

Construction Cameras Help Work Life Balance During the Pandemic

Mother and daughter work side by side from home during quarantine. Since March,...Read More

How TrueLook Cameras Help Construction Firms Work Remotely

When the Covid-19 pandemic hit the U.S. in March, people across the nation,...Read More

3 Steps to Attracting A New Generation of Talent to Construction

The labor shortage in the U.S. may continue to be the construction industry's...Read More
Virtually Connecting Your to your Jobsite

Why TrueLook Cameras Are a Smart Investment in 2020

This guest post comes to you from TrueLook Sales Representative, Joe Norris. Joe...Read More
TrueLook Procore Embedded Experience

A Smarter, Faster Way to Access TrueLook in Procore

This guest blog post comes to you from TrueLook Product Manager, Jimmy Hodson....Read More
Marekting eBook for Construction Professionals

Marketing With Construction Cameras is a Snap — Here’s How

We’ve all heard the saying, “A picture’s worth 1,000 words.” It’s true: Visual...Read More
Preconstruction Rendering

How Construction Cameras Can Improve Pre-construction

Most construction firms know jobsite cameras are great for providing 24x7 surveillance and...Read More
Digital Transformation of Construction

McKinsey Predicts Increasing Reliance on Digital Tools & Technology on the Jobsite

COVID-19 has had a major impact on society and businesses across all industries...Read More
Construction Cameras Save Money

5 Ways Construction Cameras Save Money

Construction firms have more overhead than businesses in most other industries. According to...Read More
Digital capture of construction site

The State of Digital Transformation in Construction in 2020

If there’s one thing businesses across industries and sectors learned as a result...Read More
Motion Alert Technology

Catching Jobsite Criminals Red-Handed with Motion Alert Technology

Imagine this: You show up to your construction site and notice a few...Read More
Community relations with images

Keep Local Communities Informed About Construction Progress with Time-Lapse Footage

Keeping communities informed with local construction projects can help build excitement and highlight...Read More
Jobsite Security Infographic

Quick Facts on Jobsite Security

At the beginning of the year TrueLook asked construction professionals to participate in...Read More

Working From Home With the Help of TrueLook Construction Cameras

Spending a little more time working from home and a little less time...Read More

Key Findings from TrueLook’s Jobsite Security Survey

According to the National Equipment Register, construction jobsite theft costs the industry up...Read More
TrueLook's 2 billionth image

TrueLook Captures Two-Billionth Image

This past week TrueLook captured its two-billionth image. It was at the end...Read More

4 Ways Construction Cameras Improve Compliance

The construction industry is ever-evolving — and so are the rules and regulations...Read More
constrution had on top of the words construction first written in chalk

Construction Safety and Compliance with Construction Cameras

“Measure twice, cut once” is a proverb the construction industry has lived by...Read More
Silhouette of town in green

3 Ways Construction Firms Choose Social Responsibility

Corporate social responsibility — the idea that businesses are obligated to do more...Read More

4 Real-World Applications of TrueLook Construction Cameras

Community Hospital in Grand Junction, CO If you run a modern jobsite, you’ve...Read More
Construction Security Technology

Improve Jobsite Security in 2020 with New Construction Technologies

New construction technologies are emerging that may change the fate of would-be thieves,...Read More

3 Important Construction Industry Trends 2020

Artificial Intelligence technology city for backgroundsFuturistic eye, Artificial Intelligence, Globe - Navigational Equipment,...Read More

Your Construction Business: 5 Tips to Kick Off 2020 on the Right Foot

Now that the holidays have wrapped up and we're all getting back into...Read More
Abstract line graph

Using Video for Construction Forecasting

It’s fair to say that forecasting is the most critical aspect of running...Read More
Worker Illustration White or Blue Collar

Is the Line Between Blue-collar and White-collar Work Blurring in Construction?

Technology has taken the construction industry by storm, and it’s changing the way...Read More

My Top 10 Recommended Construction Industry Blogs and News Websites

It's been a while since we did a roundup of all our favorite...Read More
Construction worker

5 Valuable Uses for Mobile Technology on the Jobsite

Thanks to innovations in hardware and software, mobile technology on the jobsite has...Read More
Abstract laptop computer on desk

4 Construction Benefits of Cloud Computing that All Firms Should Know

Construction as an industry has never been on the high side of tech....Read More

6 Ways to Maximize Winter Downtime in Construction

Winter is coming, and although your customers may look forward to the festivities,...Read More
Efficiency of Lean Construction Management is shown by graphics

The Surprising Role of Cameras in Lean Construction

Making a profit in construction is a balancing act. Firms are tasked with...Read More
TL Platform

TrueLook by the Numbers

As a pioneer in the construction camera industry, TrueLook has led the way...Read More

Keep it Simple – Why Turnkey is Vital for Construction Tech

When you hear the term “turnkey,” words that come to mind may include...Read More

5 Project Management Issues in the Construction Industry

The following is a guest post by Chris Woodard. The role of a...Read More

How To Connect Your AutoDesk (BIM 360) and TrueLook Accounts

NEW! Add a Live Camera To Your BIM 360 Dashboard You can now...Read More

New Feature: Share Your Photos To LinkedIn

We've been quietly releasing some important improvements to the TrueLook interface. Many of...Read More

How to Show Unlimited Upgrades and Finishes Through Virtual Reality

The following is a guest post by Jason Vander Griendt. Virtual reality is...Read More

School Construction News – Drones Q&A

Q&A: The Future of Drones at Construction Sites The use of construction site...Read More

Improve Productivity to Combat the Construction Labor Shortage

Skeleton crews? Turning away work? You’re not alone. The Associated General Contractors of...Read More

Key Trends for Construction Companies to Watch in 2017

As we move into 2017, changes abound in every industry, including construction. We’ve...Read More

Supply Chain Optimization Benefits Performance and Safety

The following is a guest post by Tom Reddon. Have you been looking...Read More

Technology on the Jobsite – What’s Working and Why

Increasingly, construction firms are leveraging technology to realize jobsite efficiencies that speed project...Read More

5 Ways Cameras Improve Construction Project Tracking

The new year is underway, and software and technology solutions are making their...Read More
ePTZ vs PTZ

TrueLook’s PTZ (Pan-Tilt-Zoom) Cameras vs Knockoffs – Don’t Be Fooled!

A PTZ (pan-tilt-zoom) camera is a great option for a large project or if...Read More

TrueLook Cameras Take Five Million Pictures Every Month

  The last few years have been incredibly exciting here at TrueLook. Our team has...Read More

How To Set Up A Time Lapse Camera: 7 Mistakes To Avoid

Time-lapse has become a very popular tool on construction sites for documenting a...Read More

More Than a Web Cam – Why You Should Invest in Construction Cameras

Between popular drones, video chat applications like Facetime and Skype, and commonplace web...Read More

Go Big – Using Live Stream Video to Promote Your Project

Live streaming video has become more popular than ever as a marketing vehicle...Read More
Construction time-lapse video

Major improvements to our time-lapse videos

We've overhauled our time-lapse creation engine to include a number of improvements. The most...Read More

You’re Doing it Wrong – 3 Common Mistakes of Using Construction Cameras

Avoiding mistakes when implementing construction cameras on your job site can be easily...Read More

TrueLook Releases Indoor Cameras for Viewing & Time-Lapsing Jobsite Interiors

TrueLook is proud to announce a new camera designed specifically for indoor jobsites. After a...Read More
Cost Cutting Ahead

Cars, Meals, Cell Phones, and Construction Cameras?

To this Vice President and General Manager of large, multi-state construction projects, construction...Read More

Construction Cameras Are Like Construction Insurance

Insurance is one of those things in life we all have—and pay a...Read More

Best Construction Safety Apps – Extend Your Toolbox with Your Phone

There are nearly 6.5 million people that work at approximately 252,000 construction sites...Read More

Transparent Truths: 3 Construction Camera Myths Busted

When you’re investing in a construction camera system, it can be hard to...Read More

Virtual Reality is Helping Transform the Construction Industry

Gone are the days of architects, foremen and project managers poring over a...Read More

How to Manage Changes to Project Scope

Your downtown project is two months from completion, but the client just called....Read More

New Panoramas Feature: Virtual 360° View

Update Sept 2017: This feature has been removed due to lack of use....Read More

Top Construction Blogs to Follow

Staying on top of the fast-paced construction industry is easier if you know...Read More

Improve Construction Safety on your Job Site

OSHA increased its penalty amounts in 2016 for the first time in 25...Read More

Does Your Construction Project Really Need a Camera System?

What benefits does a construction camera system provide besides a visual deterrent for...Read More

Why Construction Cameras and Webcams are Not the Same

“I don’t need a whole construction camera system; I’ll just set up a...Read More

Top Reasons for Construction Project Delays

Contractors and clients have come to accept construction delays as an inevitable reality....Read More

How to Improve Worksite Safety With Technology

The following is a guest post by construction industry blogger Megan Wild. Technology...Read More

New TrueLook Feature – Image Compare Mode

Now you can compare any two time-lapse images to quickly see how your...Read More

Common Construction Lawsuits and How to Fix Them

The following is a guest post by construction industry blogger James White. Common...Read More

Quickly Customize Your Construction Time Lapse on iPhone

To create a time-lapse video from scratch using a set of images, see...Read More
winston-salem dash logo

Dash Debut Live Ballpark Camera

WINSTON-SALEM, NC (May 1, 2012) - The Winston-Salem Dash have partnered with TrueLook...Read More