TrueLook Launches IR Camera Series

Integrated IR allows for exceptional image quality, even in total darkness

WINSTON-SALEM, N.C. – August 31, 2020  – Winston Salem-based construction camera provider TrueLook announced today it has launched a line of infrared (IR) cameras, which enhance jobsite security by allowing monitoring to continue in any lighting condition, even complete darkness.

TrueLook’s IR cameras include both fixed position and robotic PTZ (pan, tilt, zoom) camera options. The camera’s IR range allows for illumination between 50 and 200 meters, depending on the camera. 

“The integrated IR of our new construction cameras will be a great asset to customers wishing to increase the security of their jobsites at night,” said Roger Yarrow, TrueLook COO. “In a recent Jobsite Security Report  published by TrueLook, respondents noted that, overwhelmingly, most thefts happen overnight. With its built-in IR capability, your camera will perform significantly better in detecting nighttime events and documenting them with improved clarity.”

Earlier this year, TrueLook expanded its Intelligent Security offering to include customizable motion alerts for all of its cameras. The new IR line of cameras further supports the Intelligent Security capabilities. 

About TrueLook
TrueLook is the only construction camera company to include live jobsite viewing, project time-lapsing, and Intelligent Security with every camera. TrueLook has pioneered new construction camera technologies for over 20 years, beginning with the world’s first Pan-Tilt-Zoom camera in 1995. Their cameras capture nearly 300,000 construction time-lapse photos every day across the U.S. and Canada and have delivered over two billion images to 100 million users. For more information, visit or call 833-TRUELOOK (833-878-3566). 

Allison Shaub, Chief Marketing Officer headhsot

Allison Shaub, Chief Marketing Officer

Allison is a seasoned marketing leader with over 14 years of experience driving transformative change for startups, agencies, and Fortune 100/500 companies. With expertise across diverse B2B and B2C markets, including technology, construction, automotive, and healthcare, she's known for her customer-centric approach that consistently delivers higher ROI and exceptional product development. At TrueLook, Allison spearheads strategic marketing initiatives to enhance brand awareness, meet business objectives, and foster deeper consumer engagement. Beyond work, Allison loves spending time with her husband, son, and two fur kids.

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