TrueLook Reveals How Drones Benefit Construction Jobsites

warehouse under construction in a desert

Winston-Salem-based TrueLook, the only company that provides construction cameras combining live jobsite viewing, project time-lapsing, and HD security, has a unique insight into how construction companies utilize unmanned drones to document progress on the jobsite.

“Developers, planners and supervisors are increasingly asking us about drone technologies,” said Ken Pittman, TrueLook marketing director. “The industry is buzzing over drones, but many managers are still uncertain about their usefulness.”

TrueLook has listed the top four reasons to use drones on a jobsite here:


1. HD bird’s eye view: Drones provide planners and supervisors a high definition, bird’s eye view of the jobsite. The look from above can reveal a lot about progress on a project.

2. Team communication: There’s no denying it – aerial photography looks more impressive than anything you’ll capture on the ground. Sharing aerial photography with investors, owners and other involved parties is a great way to show off your project and renew excitement.

3. Marketing: Aerial photography does a great job capturing the scope of the entire project and making a great impression. Developers and contractors alike can use drones in their marketing. For example, developers will have great project progress photos to share with prospective tenants.

4. No jobsite too big: Drones can extend the documentation of construction activities to every square foot of your jobsite. One drone can document every angle of your project, whereas live construction cameras can only offer one field-of-view.

“Construction companies often wonder what their project looks like from the sky,” said Pittman. “They may want a look at a drainage issue or need to share progress from the thirtieth floor of a high rise. Either way, drone photography and video is a great way to truly see the big picture for even the largest construction project.”

TrueLook has pioneered new construction camera technologies for more than 20 years. For more information about TrueLook, visit

About TrueLook

TrueLook specializes in construction cameras used for remote jobsite monitoring, project time-lapsing, and security video recording. TrueLook’s cloud-based software delivers powerful camera interactivity, image documentation, and collaboration features to unlimited simultaneous users. TrueLook is also a leading provider of marketing webcams used in hospitality, retail, sporting, trade show, and other live events. Founded in 1995, the company has pioneered IP camera technology including the development of the world’s first pan/tilt/zoom (PTZ) network camera. For more information, please visit

Allison Shaub headhsot

Allison Shaub

Allison is TrueLook’s Chief Marketing Officer. In her role, she is responsible for developing strategic marketing and communications programs that generate awareness and drive deeper customer engagement. She has over a decade of experience helping brands build and scale their marketing efforts. Outside of business hours she enjoys spending time with her husband and two fur children.

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