Case Study: How TrueLook Cameras Improved Project Visibility for The National Center of Civil and Human Rights Expansion

The Challenge

The National Center for Civil and Human Rights in Atlanta recently undertook a transformative two-wing, 28,733-square-foot expansion designed to deepen visitor engagement and expand its role as a cultural and community hub. The project introduced an immersive Family Gallery for children, a hands-on Activation Lab, a gallery dedicated to the Reconstruction Era, refreshed permanent exhibits on civil and human rights, a redesigned gallery of Dr. Martin Luther King Jr.’s papers and artifacts, flexible classrooms and event spaces, and a welcoming café for reflection and conversation.

With so many new spaces and experiences, The Center faced the challenge of keeping donors, staff, board members, and the Atlanta community engaged and excited throughout construction. Traditional updates alone were insufficient for a project of this scale.

At the same time, the Center and the GC, Juneau Construction Company, wanted to maintain project visibility for internal teams without requiring constant on-site visits. They also sought a way to leverage the construction process for marketing, storytelling, and community engagement, ensuring that the expansion would feel transparent, exciting, and connected from start to finish.

The TrueLook Solution

Juneau Construction Company purchased and installed two TrueLook Fixed 4K IR construction cameras, one on the East Wing and one on the West Wing. These high-resolution, infrared cameras provided a suite of features designed specifically for large-scale construction projects such as this one:

• Remote live viewing – 24/7 views of the jobsite with the ability to embed this feed onto a website
• Time-lapse capabilities – Capturing images up to every 60 seconds and compressing weeks of progress into concise videos
• High-resolution photography – Detailed images in 4K resolution for documentation or marketing
• Weather-resistant, durable design – Ability to operate in hot Atlanta summers and other extreme conditions
• Security recordings – Allowing the team to focus on the work and not worry about things like theft

By combining advanced imaging capabilities with durable design and real-time streaming, these TrueLook cameras provided a reliable, comprehensive monitoring solution that captured the full scope of the National Center’s expansion from every angle.

The Results

The TrueLook cameras quickly became a cornerstone of project visibility and stakeholder engagement. The Center embedded the live feed directly onto their homepage, which allowed donors, staff, board members, and the Atlanta community to follow the expansion in real time. This interactive access transformed the construction process into a shared, engaging experience, providing transparency and excitement throughout the project.

Donald Byrd, COO of The Center, reflected on the live feed’s impact: “We sent it to everybody, all the donors. It was the most-watched part of our site when we had it up.”

In addition to the live feed, the cameras captured time-lapses and high-resolution photos that served as a valuable resource for storytelling. Both The Center and Juneau Construction leveraged these visuals across social media, including LinkedIn and Instagram Reels, creating dynamic content that highlighted key milestones and gave the community a compelling look at the transformation.

Kelsey Restrepo, VP of Marketing and Communications at Juneau Construction, noted “The TrueLook cameras really help support our social media strategy and our marketing strategy. We are able to use both the time lapses and the images. We were able to use it on LinkedIn to turn videos into stories. We were able to share through Instagram reels. It told the story not only to our clients, our architect partners, and our trade partners, but it also told the story to people who we are recruiting into Juneau.”

The cameras also offered significant practical benefits for project management. Both teams were able to monitor daily progress remotely, reducing the need for frequent on-site visits while maintaining full oversight. This remote capability helped ensure that timelines were met, issues were identified quickly, and the project remained on track without sacrificing efficiency or communication.

By combining live community engagement, marketing-ready visuals, and remote project management, TrueLook cameras played a vital role in the success of the National Center for Civil and Human Rights expansion. They allowed construction teams and leadership to stay connected while transforming the expansion into a story celebrated by donors, staff, and the Atlanta community alike.

Want to see TrueLook cameras in action or explore how they can give your project unmatched visibility? Request a quote today or visit the National Center for Civil and Human Rights to experience the expansion in person.