AMResorts Share Over 11 Million Images Via Resort Webcams

Winston-Salem, NC – TrueLook, a leading provider of resort webcam systems, has been selected to host webcams at six new AMResorts properties. The webcams will provide live images from exclusive beach resorts in Mexico and Curaçao, and will be freely accessible on each property’s website. TrueLook webcams have already seen success on 17 of AMResorts’ existing properties throughout Mexico and the Caribbean.

AMResorts first began the search for a webcam service in the fall of 2010. “The demand for webcams was driven through social media, as we began interacting more and more with our online community. Customers really wanted to be connected when at home. They wanted pictures, news, updates, and to see the beach conditions for themselves before taking their trip,” said Tara Berger, Social Media and Communications Coordinator for AMResorts. “We selected TrueLook because of the company’s excellent customer service and competitive pricing. We could have standardized, premium cameras available for all our properties.”

The webcams have become quite popular. In 2011, users viewed over 16.5 million images on AMResorts’ webcams. The webcams have already served over 11 million images in the first half of 2012. One popular webcam from Secrets Wild Orchid Montego Bay can be viewed at http://secretsresorts.com/wildorchid/webcam.asp

The six new webcams are planned for the following resorts:

  • Now Amber Puerto Vallarta
  • Secrets Vallarta Bay Puerto Vallarta
  • Secrets Marquis Los Cabos
  • Sunscape Dorado Pacifico Ixtapa
  • Sunscape Curaçao Resort, Spa, and Casino
  • Secrets the Vine Cancun

The webcams include a number of interactive features. Users can save webcam images, with comments, to an online photo album. Camera images can also be shared by email via TrueLook’s patented LiveCard feature. Or, images can be shared on Facebook or Twitter directly from within the webcam interface. A weather widget lets users see live weather conditions at the resort. The webcam interface also lets users digitally zoom in and out on specific areas of the images.

About TrueLook
TrueLook is the world’s premier interactive webcam system, specializing in construction cameras, destination and resort webcams, and live-event webcams. For over 15 years, TrueLook has been deploying cameras on every continent of the globe – including the NASA camera on the South Pole. This world wide network of IP-based cameras has captured over 2.2 billion media clips, delivering them to over 100 million users with a 99.999% service up-time. TrueLook has also been a pioneer in IP camera technology, having built the world’s first pan/tilt/zoom (PTZ) network camera.

About AMResorts
AMResorts (www.amresorts.com) is the provider of sales, marketing and brand management services to five brands of exclusive resort properties in Mexico, Jamaica, Curaçao and the Dominican Republic: ultra luxurious Zoëtry® Wellness & Spa Resorts (www.zoetryresorts.com; 1-888-4-ZOETRY); adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 1-866-GO SECRETS); luxurious Dreams® Resorts & Spas (www.dreamsresorts.com; 1-866-2-DREAMS); vibrant and contemporary Now® Resorts & Spas (www.nowresorts.com; 1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (www.sunscaperesorts.com; 1-866-SUNSCAPE). Zoëtry Paraiso de la Bonita Riviera Maya and Secrets Marquis Los Cabos are members of Leading Hotels of the World. Images, logos, and informational material about all of AMResorts brands and properties are available at www.amresorts.com/media.


Ken Pittman
102 West 3rd Street, Suite 700


Allison Shaub headhsot

Allison Shaub

Allison is TrueLook’s Chief Marketing Officer. In her role, she is responsible for developing strategic marketing and communications programs that generate awareness and drive deeper customer engagement. She has over a decade of experience helping brands build and scale their marketing efforts. Outside of business hours she enjoys spending time with her husband and two fur children.

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