My First Procore Groundbreak Show #gbk19

Procore Groundbreak 2019

I’m relatively new over here at TrueLook, having started this past May. Prior to TrueLook, I worked for TrueLook’s creative agency, so I helped plan for the Procore Groundbreak show last year, but this was the first year that I got to attend. A lot of my time was spent at the booth (though likely not enough, if you were to check in with my boothmates), but I did make sure to take time to attend some of the sessions (or go to “the spa,” if you ask my boothmates where I was). While the spa may have been a bit more relaxing, I came away with some valuable takeaways from some of the Procore Groundbreak sessions. 

My key takeaways from Procore Groundbreak 2019, that I heard reference to through multiple sessions: 

  1. Construction is slow to adopt new technology when compared to other industries.
  2. Percentage of overall spend on technology is low.
  3. Technology is making amazing things happen in construction and elsewhere; often times the technology we need in construction is already out there – we just need to find a way to apply it to the industry.

And maybe the biggest thing that stuck with me and made me think was when James Benham with JBKnowledge technology noted in his session, Driving ROI with Technology in the Low-Margin Business of Construction, that the number one goal for technology is to prevent preventable mistakes. I hadn’t thought about it that way. And I started to argue it in my head: “No. It’s increasing efficiency.” But then I thought some more and I think one could easily argue that the best way to increase efficiency, particularly on a construction site, is to prevent preventable mistakes. 

Preventing preventable mistakes is a huge part of what our business is here at TrueLook. We preach to people all the time that monitoring a job site with cameras can provide a huge ROI. And how does that happen? It happens when you check in to a live jobsite view and see a mistake that you can catch in real-time, like Stonebridge Construction did, when they logged in and caught a dirt work issue and were able to immediately make a phone call to correct it, saving them $50,000. 

It happens when you login and see employees not wearing the proper PPE or operating equipment in an unsafe manner, and are able to correct the situation before you end up with jobsite injuries. It happens when you are able to monitor weather conditions from your TrueLook Dashboard and realize that today, is in fact, NOT the day to pour that concrete slab. 

So here we are: TrueLook – preventing preventable mistakes. And doing it with, technically, technology that was already out there, but we found a way to apply it to the construction industry. Hmmm. Interesting. As we continue to innovate our solutions (or, re-innovate, as the case may be here in Construction), I’ll be keeping all this in mind and thinking about what else may be out there that we could take advantage of. 

And finally, before I wrap this post up, I wanted to share one bit of construction-related technology that I managed to miss in recent current events. We are all aware that, back in April, the Norte-Dame Cathedral sadly caught on fire, destroying parts of the 12th-century cathedral. What I was not aware of is how some experts are considering restoration of the cathedral. Uhm… 3D PRINTING! *gasp* Firms have suggested (and tested) that parts of the cathedral could actually be recreated with the original materials. That is to say, they could take rubble and ash from the site, reduce it to a printing powder and “remake” portions of the cathedral. If you’re interested in learning more, like I was, you can check out this Forbes article that I found. 

Until next time,

Allison Shaub headhsot

Allison Shaub

Allison is TrueLook’s Chief Marketing Officer. In her role, she is responsible for developing strategic marketing and communications programs that generate awareness and drive deeper customer engagement. She has over a decade of experience helping brands build and scale their marketing efforts. Outside of business hours she enjoys spending time with her husband and two fur children.

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