TrueLook’s Record Growth Continues Into First-Half of 2013

July 29, 2013 – Chicago, IL – TrueLook, an 18-year veteran among professional webcam technologies, announced today continued growth throughout the first half of 2013. Compared to the previous year, new bookings in 2013 have increased by 135% during Q1 and Q2. This growth builds upon TrueLook’s previous record-breaking year in 2012, where TrueLook’s new bookings increased by 259%.

TrueLook’s fastest growing market continues to be construction cameras, which construction managers utilize for project time-lapsing and remote jobsite monitoring. More and more construction firms are turning to TrueLook over the competition; the company’s constant growth has occurred even as non-residential construction spending remains flat for 2013 (Source: US Census). TrueLook’s sharp HD cameras and powerful cloud-based software provide an industry-leading toolset for jobsite monitoring, while retaining its competitive pricing that beats out comparable alternatives.
The company retains a strong foundation of repeat customers, a testament to TrueLook’s customer-first focus and to the value of the service. TrueLook is also one of very few webcam services that offers true pan-tilt-zoom cameras, which can rotate 340 degrees and optically zoom to nearly a half-mile away with no loss in image quality.

2013 Highlights

Superior Hardware – TrueLook continues to improve its HD camera hardware and has introduced new higher resolution options. New PTZ camera components have also yielded increased camera quality while reducing costs.

Improved Services – TrueLooks’ developments in solar power and cellular connectivity have proven essential to the company’s success. Cellular camera systems, used by a majority of construction customers, are now completely plug-and-play. TrueLook has also enhanced its solutions for vertical-oriented jobsites and added slideshow capabilities for clients to share their cameras with the public.

Public Resources – The company continues to build its name recognition through industry resources such as and ConstructionBrief was launched in Q2 2013 as a news resource for construction professionals, and has already received attention and praise from many industry professionals.

About TrueLook

TrueLook is the world’s premier professional webcam system, specializing in construction, hospitality, retail, sporting, expositions and live event webcams. TrueLook’s cloud-based software delivers powerful webcam interactivity and viewing controls to unlimited simultaneous users. Over the past 18 years, TrueLook has deployed webcams on every continent – including the NASA camera on the South Pole. This global network of IP-based cameras has captured over 2 billion media clips, delivering them to over 100 million users with a 99.99% service up-time. TrueLook has also been a pioneer in IP camera technology, having built the world’s first pan/tilt/zoom (PTZ) network camera. For more information, please visit:

Press Contact:

Ken Pittman


Allison Shaub headhsot

Allison Shaub

Allison is TrueLook’s Chief Marketing Officer. In her role, she is responsible for developing strategic marketing and communications programs that generate awareness and drive deeper customer engagement. She has over a decade of experience helping brands build and scale their marketing efforts. Outside of business hours she enjoys spending time with her husband and two fur children.

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