You’re Doing it Wrong – 3 Common Mistakes of Using Construction Cameras

Avoiding mistakes when implementing construction cameras on your job site can be easily overcome. TrueLook has counseled thousands of companies on how to best manage their construction projects using innovative camera technology. From offering guidance on easy installation to ongoing support and education, our goal is to help our customers maximize the benefits of their camera technology and avoid common mistakes along the way. Here are three mistakes to avoid when implementing construction cameras on your job site.

1. Underestimating Resources. When companies contact us looking for an alternative system, it is often because they are overwhelmed by either the complexity of their existing construction camera technology or they’ve overlooked the human resources needed to properly support the equipment and software. With TrueLook, our installation is as easy as it sounds – remove the camera from its packaging and mount using the included hardware. We pre-assemble your entire system, so once you plug the camera into a power source, you will automatically come online. Monitoring is easy, too and streamlined for minimal resources.

2. Reactionary Investments. After a crisis, it’s normal to overreact. Perhaps it’s a theft on the job site, a damaging natural disaster or a potential litigation that’s impacted your business. To overcompensate you invest in more technology than is necessary or practical for your project (and your budget). Rather than making a jack-rabbit move to install cameras that promise all the bells and whistles, we recommend doing your homework.

Ask the questions that matter to your shareholders and that make sense to your specific site. Do you need optimal surveillance during the day and night? Do you need to offer live camera viewing to clients? What type of reporting capabilities and statistics matter to you? With a checklist in hand, you can do your research to find the best option for you at the best price.

3. Taking Updates for Granted. Technology moves at lightning-fast speed, and ignoring important updates to your technology means you could be missing out on features that could elevate your project management to the next level. While many updates are automatic, not taking the time to understand what’s new and how it may impact you is like leaving money on the table.

And here’s a bonus tip – What’s a surefire red flag about security camera technology being behind the curve? No significant updates in a prolonged period of time. As the customer, your voice matters and we recommend offering regular feedback – positive or constructive – to your vendor on your evolving needs. At TrueLook, we take great pride in incorporating our customers’ feedback into our updates. It’s how we tailor our products to handle any construction project.

Finally, in any situation that arises on your job site, ask yourself, “Why?” when it comes to deciding the reason for installing construction cameras. From there, you can determine the results you want to achieve with your technology and set benchmarks for achieving your goals.

Allison Shaub headhsot

Allison Shaub

Allison is TrueLook’s Chief Marketing Officer. In her role, she is responsible for developing strategic marketing and communications programs that generate awareness and drive deeper customer engagement. She has over a decade of experience helping brands build and scale their marketing efforts. Outside of business hours she enjoys spending time with her husband and two fur children.

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