Customer Highlight: Impressive Feat from Dempsey Construction in Completion of Hoehn Porsche

Time-lapse video of Dempsey Construction ‘s Hoehn Porsche project in Carlsbad, CA. Demolition through completion.

The Hoehn Porsche project, in Carlsbad, CA, is a 71,614 square foot facility consisting of a dealership with two levels of showroom and service areas, plus parking.

The construction of this dealership was no easy task. A project this size would typically require about 3 to 3.25 acres, but the site they had to work with was only 1.5 acres. The project required the complete demolition of the existing 18,800 square foot Porsche dealership and construction of the new, state-of-the-art facility.

Not only did the team have to work to replace an 18,000 square foot facility with one nearly four times its size, but it also had to convince the city of Carlsbad to permit the new modern architecture of the building in that area. The process was quite involved with public hearings, revisions to zoning ordinances and approval by the planning commission, but the dedication and work paid off with approval of the new construction.

The building, constructed of poured-in-place concrete (Type II-A) and CMU, complimented by a large curtainwall with large format stone veneer, ACM panels and perforated metal paneling, features a 1st floor with showroom, sales offices and administrative offices; 2nd floor boasting an “exclusive” showroom, sales offices and vehicle service area; and 3rd floor rooftop deck for vehicle parking.

To read more about this project, visit Dempsey Construction’s website.

Allison Shaub, Chief Marketing Officer headhsot

Allison Shaub, Chief Marketing Officer

Allison is a seasoned marketing leader with over 14 years of experience driving transformative change for startups, agencies, and Fortune 100/500 companies. With expertise across diverse B2B and B2C markets, including technology, construction, automotive, and healthcare, she's known for her customer-centric approach that consistently delivers higher ROI and exceptional product development. At TrueLook, Allison spearheads strategic marketing initiatives to enhance brand awareness, meet business objectives, and foster deeper consumer engagement. Beyond work, Allison loves spending time with her husband, son, and two fur kids.

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