TrueLook and the Procore Embedded Experience: One Client’s Success Story

Procore is one of the most popular project management platform among U.S. construction firms, with more than 1.3 million users leveraging the application to run construction projects efficiently and cost-effectively. Equally popular are construction cameras, with a market size projected to grow at a CAGR of 7.5% from 2019 through 2035. But what happens when you put the Procore Embedded Experience and construciton cameras together? Enhanced collaboration, streamlined workflows and a whole lot of magic. 

That’s what Harper General Contractors discovered when it integrated TrueLook with Procore through the Procore Embedded Experience, a capability TrueLook announced earlier this year. Although the company had been using TrueLook for several years, Harper’s 270+ employees wanted a faster way to access TrueLook video and images while working in the Procore application. They wanted to eliminate the added steps of additional logins and having to toggle between Procore and another application.

One-Click Access to TrueLook Through Procore Embedded Experience Streamlines Workflows

For a company like Harper, Procore is an essential business tool. “We are 100% bought into the Procore product line, and have been for about five years,” said Harper’s Timothy Lewis in a recent Q&A with the TrueLook team. “Our labor force keeps track of their timecards in Procore, project managers and superintendents use the full suite of products to manage projects, and our executive team uses it every day to manage risk.” 

That’s why accessing TrueLook via the Procore Embedded Experience made so much sense. With one-click access to TrueLook from within Procore, Harper’s team can see all the footage and photos from a jobsite instantly, and use all the capabilities and collaboration features of the TrueLook platform. According to Lewis, employee engagement with TrueLook increased immediately once the Embedded Experience was enabled, leading to more meaningful, productive conversations with remote stakeholders. You can read the full story about how Harper General Contractors has benefited from embedding TrueLook into Procore here.

And, although Procore’s Embedded Experience provides a streamlined workflow for using TrueLook, that doesn’t mean that users on other project management platforms can’t benefit from enhanced collaboration. Simply linking the TrueLook application to platforms such as Autodesk or PlanGrid unlocks the capability to integrate and share images and video to project management platforms.

Collaborate Like It’s 2021

TrueLook offers many features that enhance collaboration and decision making, particularly in the Covid-19 era, when people are far less inclined or able to travel to the jobsite or come together in the same room to review project visuals. 

Using a web browser, any authorized user can log in and view live jobsite video from anywhere in the world to check in on subcontractors, deliveries, weather conditions and work in progress. On-site workers can upload images from their mobile phones directly into the TrueLook application, and project managers can view them side-by-side with older photos, highlight and mark them up, and share them via email with other team members in seconds. Photos can also be organized into albums for safe-keeping in the cloud.

But that’s just the beginning. Check out our recent webinar, during which we demonstrate how the TrueLook application can be used to enhance stakeholder engagement by enabling firms to monitor, track and document their project’s progress. Or, watch one of our live demos to see the magic for yourself.

Allison Shaub headhsot

Allison Shaub

Allison is TrueLook’s Chief Marketing Officer. In her role, she is responsible for developing strategic marketing and communications programs that generate awareness and drive deeper customer engagement. She has over a decade of experience helping brands build and scale their marketing efforts. Outside of business hours she enjoys spending time with her husband and two fur children.

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