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World of Concrete 2023: What to Expect and How to Find TrueLook

The construction sector is starting the new year off at the World of Concrete (WOC) 2023 Expo in Las Vegas, Nevada from January 17-19th; Education 22-25th. WOC is more than a trade show.  It’s a full educational and networking experience that has been connecting professionals within the global concrete and masonry industries to new technology, partnerships, and resources for almost 50 years. 

Since the beginning, the goal of WOC has been to provide the construction industry and its subdivisions with expert knowledge, resources, and connections to help grow and sustain businesses. More than 60,000 attendees from over the world come to learn the latest industry insights while representing all divisions of the construction industry. 

WOC will be in the North, Central, and South Halls of the Las Vegas Convention Center. To get started on your itinerary (and so you don’t miss anything!), here’s a breakdown on what to find in each area: 

North Hall

  • The Production Center – A marketplace for demos on material and equipment
  • Technology for Construction – Showcase featuring latest tech and tools in commercial construction, from information technology and system providers (Come by TrueLook’s booth N2263, for camera models, demos, and more!
  • Precast – Latest products and tech in the precast/prestressed sector
  • Concrete Masonry – Showcase featuring everything that concrete masonry producers may need: Block, segmental retaining wall units, veneer, slabs, and more!) 
  • Concrete Reinforcement – Featuring leaders in concrete reinforcement and latest reinforcement techniques and tech, such as reinforcement bending, fabricating machinery, and more!
  • World of Concrete General – Showcasing equipment, tech, products, and services for commercial construction and concrete and masonry industries 
  • Cement Production Pavilion – Featuring leaders of equipment and support services in cement manufacturing: kilns, mills, silos, plant automation & instrumentation, and more!

NEW! Autoclaved Aerated Concrete (AAC) – The latest production plant solutions and new discoveries in building material

Central Hall

  • Material Handling – Featuring everything tried & tested as well as the latest tech and equipment in material handling: trucks, excavators, material delivery, and more!
  • World of Concrete General — Showcasing equipment, tech, products, and services for commercial construction and concrete and masonry industries
  • World of Masonry – Featuring all things masonry, from new insights, equipment, and latest technology 
  • World Truck LIVE! – Presented by ModernWorkTruck Solutions, highlighting innovations in work truck design and configuration, as well as new accessories to boost safety and productivity

WOC is also offering a brand new Ride and Drive experience where attendees have the rare opportunity to test-drive Class 1 – Class 7 vehicles! Ride and Drive will take place on Tuesday, January 17th and Wednesday, January 18th

South Hall

  • Concrete Repair & Demolition – Featuring a display of the latest surface preparation tech and equipment: scarifying, grinding, sawing, sealants, and more!
  • Concrete Surfaces & Decorative – Featuring service protection products, coating, cleaning solutions, molds, and more! 

Silver Lot (in front of Central Hall)

  • Outdoor Exhibits – Showcasing industry leaders with live demos, decorative concrete products, and heavy equipment

Bronze Lot

  • Outdoor Events – Featuring championships, skills challenges, creative demos, and more exciting events!
  • Outdoor Exhibits – Showcasing industry leaders with live demos, decorative concrete products, and heavy equipment

TrueLook at WOC:

Be sure to stop by booth N2263 for interactive camera demos!

TrueLook has a brand new and improved trade show booth that will be unveiling itself for the very first time at World of Concrete!  Show attendees can expect to not only see, but interact with the latest and most highly requested tech within the world of all things construction cameras! WOC attendees will have the chance to browse an expanded range of physically mounted camera models showcasing live interactive demonstrations. To display the power of what our cameras are truly capable of, we’ve decided to take things up a notch by incorporating a large hanging LED screen highlighting the quality and capabilities of our cameras.

We’re excited to connect and learn from our peers like Autodesk and Procore at World of Concrete this January, but we also know that innovation happens year-round. Our team is dedicated to providing firms and industry leaders with the latest technology and tools to increase jobsite security and productivity. At WOC, you’ll be able to check out our growing range of fixed position and robotic pan-tilt-zoom cameras (PTZ) that come with turnkey installation, a variety of mounting options, and automatic 4G LTE connection with 24/7 US-based support, as well as our brand new equipment and platform features like our new Solar Skid all-in-one camera and solar power solution, Jobsite Surveillance via Intelligent Motion Alert, and Global Search and Photo Album options. 

Get in Touch Now

If you’d like to connect with TrueLook sooner than later, contact us to schedule a live demo of our construction cameras or check out our blog for latest industry news and insights. We know that innovation stems from customer experiences, so we’re looking forward to meeting and connecting with you! Make sure to stop by TrueLook’s WOC booth in “Technology for Construction,” North Hall, Booth N2263 to see our cutting-edge construction cameras at work!

Shawn Kivett headhsot

Shawn Kivett

Shawn is TrueLook’s Chief Sales Officer. In his role, Shawn leads our sales and business development teams that help our customers find the best solution for their needs. He has over 20 years of experience delivering business results, forging strategic customer relationships, and building high-performing teams. Outside of business hours, Shawn enjoys being outdoors, traveling and spending time with friends and family.

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