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Erin Clark

Director of Growth Marketing

As Director of Growth Marketing at TrueLook, a construction tech company, Erin is responsible for managing and improving marketing programs across all stages of the customer experience. She has a strong passion for working cross-functionally to implement strategic growth initiatives. Outside of business hours, Erin enjoys playing soccer and hiking parts of the Appalachian Trail.

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Articles by Erin

City of Farmers Branch: Joya Playground at Oran Good Park, lit up at night
PROJECT HIGHLIGHTS
Project Highlight: Glow-in-the-Dark Joya Playground
See how our drone services helped the city of Farmers Branch build a one-of-a-kind space that would bring all members of their community together.
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Maximizing Impact with Video Marketing: Key Strategies for 2024
INDUSTRY TRENDS
Maximizing Impact with Video Marketing in Construction: Key Strategies for 2024
If you’ve spent any time online or on social media recently, you might feel like video is taking over. And, in a sense, it is. In 2023, video accounted for 82.5% of all web traffic, making it the most popular type of content in the world. As a result, businesses and marketing teams have been increasingly investing in video content – and seeing results, too. Video has helped marketing teams improve conversion rates, gain new customers, and increase awareness of their brands and products.
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Choosing the Right Construction Camera for Your Jobsite
INDUSTRY TRENDS
Choosing the Right Construction Camera for Your Jobsite
How do you know if you're choosing the Right Construction Camera? Read on to learn more about the things you should look for.
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Customer Highlight: Span Construction and Porter Airlines, Ottawa airport hangar project
PROJECT HIGHLIGHTS
Span Construction & Porter Airlines: A Glimpse into Ottawa’s Advanced Airport Hangar Project
Explore the collaboration between Porter Airlines and Span Construction in the construction of two state-of-the-art hangars at Ottawa International Airport. Learn about the project's sustainability, innovative design, and the role of TrueLook Cameras in monitoring progress. Witness the transformation with embedded timelapse footage.
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PRESS RELEASES
TrueLook Introduces Strobes and Sirens for Unparalleled Jobsite Security
TrueLook Construction Cameras, a leading provider of jobsite security solutions, announces the launch of its latest product offering: strobes and sirens.
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Spring Clean to a More Efficient Construction Practice
INDUSTRY TRENDS
Spring Clean to a More Efficient Construction Practice
Learn how you can spring clean your construction business by tidying up data and inventory, improving safety, streamlining project workflows, and more.
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How to Use Time-Lapse Video to Market Your Firm
PLATFORM TIPS AND TRICKS
How to Use Time-Lapse Video to Market Your Firm
Video is engaging and offers a variety of innovative ways to promote your brand. Discover examples of how to use time-lapse videos and more with TrueLook.
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Top Construction Podcasts to Inspire Your Practice
INDUSTRY TRENDS
Top Construction Podcasts to Inspire Your Practice
To maintain your competitive edge in the construction industry, this list of the best construction podcasts will help you know industry updates.
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