Opening dates don’t move
Every store has a grand opening tied to marketing and staffing, so a slipped schedule costs more than time.
PROJECT TYPE | RETAIL
Open every store on time and on budget
Retail rollouts run on tight opening dates across dozens of locations. TrueLook brings live view, time-lapse documentation, TrueShield security, and TrueAI insights together, so you can check every remodel and new build from one dashboard.
- Every location in one view
- Live view from anywhere
- After-hours deterrence
TRUSTED BY INDUSTRY LEADERS
THE TRUELOOK SOLUTION
From cameras to TrueAI, everything a retail rollout needs
From groundbreaking to grand opening, TrueLook protects each site, documents the work, and turns camera imagery into answers for construction, facilities, and store operations teams.
TRUESHIELD
Active deterrence for high‑value equipment
TrueShield pairs up to three infrared cameras with strobes, sirens, and a recorded talk-down message, so intruders know they have been seen before they reach the fixtures and inventory.
MOBILE TRAILERS
Solar trailers for sites without power
Mobile surveillance trailers bring cameras, solar power, and built-in cellular to pad sites and parking lots before the store has power, then move to the next location.
SITE SECURITY
Alerts the moment something moves
Our team sets up motion zones around the storefront, the back dock, or the material laydown. Choose the hours to watch and get an alert when something moves. Included with Advanced and Premium plans.
TIME-LAPSE
Document every phase on your schedule
Set up time-lapse capture on day one and document every phase, from slab to storefront, for owners, brand teams, and landlords.
TRUEAI
Track people, vehicles, and equipment
TrueAI counts people, vehicles, and equipment at every location, answers questions in plain English, and sends a daily brief of site activity.
JOBSITE MONITORING
Specialists watch the site after hours
Add professional monitoring and trained specialists verify every detection, text you when it is real, and send help if no one answers.
Fast to Launch
Live in three simple steps
No IT tickets, no network setup, and no learning curve. If you can open an app on your phone, you can use TrueLook.
Every camera arrives pre-assembled with built-in cellular. Band it to a pole or bolt it to a wall with tools your crew already has, or have our team install it for you.
Sign in from any browser or the TrueLook mobile app on iOS or Android. There is no software to install and nothing to configure on site.
On greenfield sites, a solar mobile surveillance trailer brings cameras, power, and built-in cellular, and moves as the build moves.
CHOOSE YOUR SYSTEM
Which camera fits your project?
Start with TrueDeter or TrueShield for security, then add fixed, PTZ, and interior cameras to cover every phase of the build.
TrueDeter Fixed
4K infrared camera with strobes and sirens
- Camera4K IR Fixed
- DeterrentsStrobes & Sirens
- ZoomDigital
- Hor. Field of View114°
- Infrared (IR) Range50m
TrueDeter PTZ
4K PTZ camera with strobes and sirens
- Camera4K IR PTZ
- DeterrentsStrobes & Sirens
- Zoom31x Optical
- Hor. Field of View360° Pan
- Infrared (IR) Range300m
TrueShield
Multi-camera security with active deterrence
- CamerasUp to Three
- DeterrentsStrobes, sirens, talk-down
- MonitoringProfessional monitoring add-on
2K IR Fixed
Turnkey, dependable, and delivers sharp visuals
- Focal Length4-6mm
- Hor. Field of View:79°
- Infrared (IR) Range:50m
4K IR Fixed
Offers ultra-clear resolution and a wide field of view
- Focal Length5.9-13.8mm
- H. Field of View114°
- IR Range50m
8K IR Fixed
Perfect for creating time-lapse footage or capturing long-range visuals with precision
- Focal Length12-24mm
- H. Field of View90°
- IR Range60m
2K IR PTZ
Powerful zoom with infrared night vision offers all-day visibility
- Resolution2K
- Optical Zoomx30
- Hor. Field of View360° Pan
- Infrared (IR) Range200m
4K IR PTZ
Top choice for jobsites requiring clarity and control
- Resolution4K
- Optical Zoom30x
- Hor. Field of View360° Pan
- Infrared (IR) Range200 M
BY ROLE
Built for every retail stakeholder
01
Construction PM
Monitor progress, reduce site visits, and keep projects on schedule with live jobsite visibility.
02
Owner/Developer
Stay connected to every project with real-time visibility and visual documentation from anywhere.
03
VDC/Tech Manager
Connect camera data with your construction technology stack to improve collaboration and project oversight.
04
Safety Manager
Protect jobsites with active deterrence, professional monitoring, and construction security cameras.
Integrations
Connects to the tools your team already uses
No new silo. TrueLook works inside the workflows construction teams depend on every day, from Procore to Autodesk to BIM platforms.
Procore
Add TrueLook to Procore as an embedded app and watch your cameras without leaving the project.
Add TrueLook to Procore as an embedded app and watch your cameras without leaving the project.
- Live view inside ProcoreOpen any camera from the Procore project, no second login needed.
- Automatic photo sharingChoose which time-lapse photos and albums show up in Procore Photos on their own.
- Share noteworthy photosSend the shots that matter from TrueLook straight to Procore.
- Create RFIs from TrueLookStart an RFI from a camera image and send it through to Procore.
Autodesk
Add TrueLook as a card on your Autodesk Construction Cloud insights dashboard.
Add TrueLook as a card on your Autodesk Construction Cloud insights dashboard.
- Live camera on your dashboardView and control your TrueLook cameras from Autodesk.
- Time-lapse backupSave every time-lapse photo to a project folder in Autodesk.
- Save and send photosStore important shots in Autodesk and email them to Autodesk contacts.
DroneDeploy
Bring your TrueLook cameras into DroneDeploy so ground-level views sit next to your aerial maps.
Bring your TrueLook cameras into DroneDeploy so ground-level views sit next to your aerial maps.
- More angles, one placeSee fixed camera views alongside drone flights.
- Less jumping between toolsKeep jobsite documentation consolidated in DroneDeploy.
Raken
Add your TrueLook camera to Raken so live views sit next to your daily reports.
Add your TrueLook camera to Raken so live views sit next to your daily reports.
- Live views in RakenOpen your cameras from the Raken dashboard.
- Context for daily reportsCheck what happened on site while you document the day.
OnsiteIQ
Connect TrueLook cameras to OnsiteIQ’s progress intelligence platform.
Connect TrueLook cameras to OnsiteIQ’s progress intelligence platform.
- Cameras in OnsiteIQView TrueLook camera imagery inside your OnsiteIQ projects.
- Imagery and insights togetherKeep site imagery and progress data in one workflow.
WHY TEAMS CHOOSE TRUELOOK
The reviews from the field speak for themselves
Easy to set up. Simple to use. Ready for the realities of the jobsite. Hear directly from the teams using TrueLook to stay connected to their projects every day.
Great to work with
“The cameras work great but the best part of TrueLook is the people.”
Easy for the whole team
“TrueLook is just easy to use. It’s simple to sign up [users], put it on your phone, and look at your jobsite.”
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FAQ
Retail construction FAQs
Retail construction cameras provide live video, recorded footage, progress documentation, time-lapse, and jobsite security for retail construction projects. They’re used for new stores, restaurants, gas stations, car washes, convenience stores, remodels, tenant improvements, and other multi-location commercial projects.
Retail construction cameras allow project teams to remotely monitor progress, document milestones, verify completed work, and reduce unnecessary site visits. Time-lapse videos and automated photo documentation also make it easy to share updates with stakeholders.
Yes. TrueLook allows teams to monitor multiple retail construction projects from one dashboard, making it easy to oversee store rollouts, remodels, and tenant improvements across multiple locations.
Yes. TrueLook combines 24/7 recording, AI-powered motion detection, optional live monitoring, and proactive deterrence to help protect materials, equipment, and active retail construction sites.
get a quote
See which cameras and subscription plan fit your project
Answer a few questions about your jobsite. We’ll recommend cameras and a subscription plan, then a TrueLook rep will review it and follow up with your quote.
Answer a few short questions and we will send you a quote with product and pricing details, tailored specifically to your needs.
