Lauren Shur
TrueLook
As the Growth Content Manager at TrueLook, a construction camera company specializing in marketing, security, and management, Lauren combines strategic thinking with creative storytelling to craft compelling campaigns that engage audiences and drive results. With a strong background in both paid and organic content strategies, she leads the development of cross-platform content that builds brand awareness, nurtures customer relationships, and supports business goals. Outside of work, Lauren is a self-proclaimed foodie who’s always on the hunt for the best new restaurants in her city.
The Latest from Lauren
Podcasts and Webinars
Articles by Lauren
CAMERA FEATURES AND SERVICES
The Best Construction Time-Lapse Videos We’ve Ever Captured
See the best construction time-lapse videos from real jobsites, such as a stadium, a casino, a hospital expansion, and more.
INDUSTRY TRENDS
How to Protect Your Construction Cash Flow as a Subcontractor
Learn how subcontractors protect cash flow with documentation, clear contracts, and construction cameras. Get paid faster with these proven strategies.
CAMERA FEATURES AND SERVICES
Enhance Your Residential Construction Marketing with Visual Content
Turn everyday jobsite activity into high-impact visual marketing content that demonstrates progress, quality, and professionalism.
CONSTRUCTION MANAGEMENT
Q&A with Steve McDowall: How TrueLook Cameras Make Managing Construction Sites Easier
To manage a successful construction project, you need a solution that simplifies tasks. At TrueLook, we provide easy documentation solutions to run more efficient projects. Learn more:
CONSTRUCTION MANAGEMENT
How to Boost Construction Productivity with Data Organization
Learn about the construction industry's data management challenges and find solutions to enhance productivity and safety.
INDUSTRY TRENDS
The Benefits of Embedded Jobsite Videos for Marketing
Learn how to use jobsite videos in your marketing with real-time video monitoring during construction, a time-lapse camera video after construction, and more.
INDUSTRY TRENDS
Constructing the Future: How the Next Generation is Shaping Industries
With Millennials and Gen Z now accounting for almost half of today’s workforce, there's no question that industries across the board are faced with large scale changes in attempts to keep up with new trends, as well as culture shifts.
INDUSTRY TRENDS
Data in Construction: Mitigating Risk and Optimizing Decision Making
Understanding and adopting new data technologies is particularly important in the construction industry, where new and continuing projects highly depend on data inputs like building design, environmental and climate factors, material and labor utilization, as well as energy usage, just to name a few.
INDUSTRY TRENDS
Top 5 Metro Areas for Construction Starts
Curious as to which US metro areas saw the most growth and new construction starts in 2022? This blog identifies the rising demand for apartments and condos in metro areas, indicating stability in consumer need, as well as opportunities for project starts down the line.
INDUSTRY TRENDS
ABC 2022 Safety Performance Report: How STEP is Improving Safety
TrueLook analyzes the ABC 2022 Safety Performance Report; The Associated Builders and Contractors’ (ABC) Safety Performance Report is an annual study of the impact of their Safety Training Evaluation Process (STEP) on employee safety in the construction industry. The report measures the correlation between the implementation of safety measures on jobsites through leading indicators, and the overall number of incidents/accidents through trailing indicators.
INDUSTRY TRENDS
Fortifying Your Construction Firm for an Economic Downturn
While construction may not be recession-proof as an industry, there are ways you can start fortifying your business to weather the upcoming storm. Like any tribulation that you may foresee in your company's future, recessions can have warning signs too, giving you time to prepare for when things really begin to escalate.
INDUSTRY TRENDS
Keeping Up in a Rapidly Changing Tech Environment
Software solutions are the new normal across different sectors, and the engineering and construction industries have already been making the migration to data-driven project workflows and collaboration.
INDUSTRY TRENDS
What Going Green Really Means: Sustainability in the Construction Industry
Global climate change has been a huge topic in our everyday lives. Learn how the construction industry is evolving through new and improved innovative sustainability practices.
CONSTRUCTION MANAGEMENT
Building a New Construction Culture through Transparency and Trust
Implementing a culture of transparency could be the magic solution that you have been searching for! Transparency aids contractors who are looking to navigate the industry’s current challenges, while simultaneously preparing for what’s ahead.
INDUSTRY TRENDS
How Innovations in Construction Safety Tech are Improving Jobsite Safety
Through technology innovations, construction worker safety is now at the forefront of the conversation. This evolution is providing new ways for firms to train and monitor workers, convey safety information, and help keep everyone on the jobsite safe.
INDUSTRY TRENDS
My Top 10 Recommended Construction Industry Blogs and News Websites
It's been a while since we did a roundup of all our favorite construction industry blogs, so we thought we would update our list.
INDUSTRY TRENDS
360-Degree Interior Runs To Reduce Costs And Ease Inspections
Improve communication and reduce costs with TrueLook's 360-Degree Interior Walkthrough Construction Cameras. Learn about the many advantages.
INDUSTRY TRENDS
6 Key Elements of Green Buildings
Green buildings are one way to combat climate change caused by greenhouse gas emissions and other factors. And green buildings save building owners money.
CONSTRUCTION MANAGEMENT
5 Ways Off-Site Construction Keeps Project On-Schedule
In off-site construction, firms only need to train a small number of full-time employees to create repeatable designs.
INDUSTRY TRENDS
Top Four 2019 Trends for the Construction Industry
It's time to look at the top 2019 trends affecting the construction industry and what steps you can take to prepare for upcoming changes.
CAMERA FEATURES AND SERVICES
Webcam or Construction Camera — What’s the Difference?
Video surveillance on a jobsite is important to reduce risk. Learn about the difference between a webcam and an IP-enabled construction camera.
INDUSTRY TRENDS
Stand Out by Demonstrating Your Commitment to Green Building
What is green building? Learn about the benefits of green building and how your business can stand out by committing to green building processes.
INDUSTRY TRENDS
3 Ways Construction Technology Is Transforming The Industry
Technology is transforming every industry, especially construction technology, from digital marketing to mobile apps to cloud computing and robotics.
CONSTRUCTION MANAGEMENT
Subcontractor Strategies: How To Avoid the Wrong Projects
Learn how to be strategic in selecting projects as a subcontractor, so you're only bidding on projects you can complete. Learn more from TrueLook.
INDUSTRY TRENDS
3 Ways to Offset Rising Prices of Construction Materials
77% of builders surveyed expect rising material costs to be the second most significant problem of 2018, next to the labor shortage.
INDUSTRY TRENDS
Keep Your Competitive Advantage As A Construction Firm
Competitive advantage is moving to construction firms that continuously innovate. Technology is causing this shift. Learn more with TrueLook.
CONSTRUCTION MANAGEMENT
A Business Case for Cameras: Why Your Jobsite Needs Them
It's hard to decide which technologies to use with emerging technologies available to help improve team collaboration, jobsite security, & worker productivity.
CONSTRUCTION MANAGEMENT
Tactics for Hitting Project Quality the First Time
Use construction cameras to monitor jobsites and ensure project quality. Learn more from TrueLook Construction Cameras.
CONSTRUCTION MANAGEMENT
Put These 4 Must-Haves in Your Project Communication
Strong construction project communication prevents chaos. Check out our list of "must haves" for good communication on the jobsite.
CAMERA FEATURES AND SERVICES
Going Modular? 5 Ways Construction Cameras Give Insight
Discover five ways to integrate cameras into your modular. Though everything might not be at one job-site, you can monitor it all from one hub. Learn more.
CONSTRUCTION MANAGEMENT
Improve Your Projects With Fearless Schedule Adjustments
Adjusting schedules is a core to project management, & in construction projects, the process is loaded with obstacles. Truelook makes changes easy.
CAMERA FEATURES AND SERVICES
Beyond the Jobsite: Surprising Uses for Construction Cameras
Imagine you’re hosting a promotional event at a posh restaurant. Now imagine capturing the entire evening on camera from a bird’s eye view.
INDUSTRY TRENDS
IoT Spending to Reach $1.7 trillion – Is Your Jobsite Ready?
Find out how the Internet of Things (IoT) – technology that connects everyday objects to the Internet is affecting the construction industry with TrueLook.
INDUSTRY TRENDS
4 Ways To Boost The Accuracy Of Your Construction Estimates
A realistic schedule and profitability of your next project depend on the estimate. As projects unfold, most problems stem from the construction estimates.
CONSTRUCTION MANAGEMENT
Construction Competition Intensifies As Costs Rise
64% of engineering and construction firm CEOs believe they face more economic threats than before and increased construction competition.
PROJECT HIGHLIGHTS
TrueLook’s Best of 2016 Construction Projects
Check out TrueLook's 'Best of 2016 Construction Projects' and see the various projects that have utilized TrueLook's Construction Camera technology.
