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Steve McDowall headshot

Steve McDowall

VP of Product and Engineering

Steve is TrueLook’s VP of Product, leading the team responsible for developing and continuously improving the construction tech platform. With a focus on innovation, he helped spearhead the creation of TrueLook’s AI-powered features, including PPE detection, designed to solve real-world challenges for customers. He is also an expert in infrared technology and night vision, applying this knowledge to enhance security and monitoring capabilities across all TrueLook products. Steve has founded three companies, holds eight patents, and brings a track record of turning complex ideas into practical, impactful solutions. Outside of work, he enjoys traveling, reading, throwing darts, and playing blues guitar.

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Articles by Steve

AI-Driven Construction Cameras, with an AI-detected worker on a camera feed
CAMERA FEATURES AND SERVICES
AI-Driven Insights From Construction Cameras: What They Reveal
AI-driven insights from construction cameras flag safety risks and productivity gaps in real time. See how TrueAI turns footage into alerts.
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Continuous PPE Monitoring vs. Jobsite Walkthroughs, with a worker and a wall-mounted camera
CONSTRUCTION MANAGEMENT
Why Continuous PPE Monitoring Beats Traditional Jobsite Walkthroughs
Still walking your jobsite just to check for hard hats and vests? It’s time to update your process. Traditional PPE walkthrough audits are labor-intensive, happen infrequently, and can’t catch everything happening between visits.
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Everything You Need to Know About AI PPE Detection, with workers flagged on a camera feed
INDUSTRY TRENDS
How AI PPE Detection Is Reshaping Jobsite Safety
Struggling to keep up with PPE enforcement on your jobsites? You’re not alone. As many as 90% of construction firms struggle with getting workers to wear PPE, with complaints about sizing, heat, and supply issues being commonplace.
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How Do Night Vision Cameras Work?
CONSTRUCTION SITE SECURITY
How Do Night Vision Cameras Work? A Guide for Construction Site Security
Don’t let darkness put your construction site at risk. Find out how night vision cameras use IR, thermal, and low-light tech to enhance security.
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The Future of AI in Construction, with a digital hand graphic
INDUSTRY TRENDS
AI in Construction: Unlocking the Future of Smarter, Safer Jobsites
See how teams use AI-powered tools to monitor construction sites, optimize building techniques, and improve project management for better outcomes.
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Generative AI vs. Machine Learning: The AI Site Cam Breakdown
INDUSTRY TRENDS
Generative AI vs. Machine Learning: The AI Site Cam Breakdown
Discover the key differences between generative AI and machine learning in construction with AI Site Cam technology.
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What is SOC 2 Compliance?
CONSTRUCTION MANAGEMENT
What is SOC 2 Compliance?
SOC 2 compliance builds trust by meeting data privacy regulations and ensuring operational integrity. Learn why you need a SOC 2-compliant vendor.
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Night Vision Cameras for Jobsite Security, with an infrared camera view of a site
CONSTRUCTION SITE SECURITY
4 Reasons to Use a Night Vision Camera for Jobsite Security
Discover the benefits of a night vision camera for jobsite security, enhancing visibility in low light, deterring theft, and ensuring 24/7 safety.
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