TrueLook Unveils Bold New Look to Reflect Dramatic Growth

WINSTON-SALEM, N.C.- May 2, 2018 – TrueLook, the only company that provides construction cameras combining live jobsite viewing, project time-lapsing, and HD security recording, has revealed a bold new logo and look for its website, one more depictive of a business experiencing robust growth.

“We wanted a logo that reflects our modern technology, better conveys our professionalism, and presents a bolder and hardier face for the company,” said Ken Pittman, TrueLook’s chief marketing officer. “We selected a logo with a modern design, utilizing a symmetrical logo mark, and switched to all capital letters to help convey these attributes.”

The company has achieved dramatic gains, especially over the last seven years. They’ve quadrupled their workforce and become a nationally recognized brand. TrueLook accomplished a 70 percent increase in revenue last year alone and is now saving 2 million images every week, with more than 300 million permanently saved images stored. That’s up 63 percent from the same time period last year.

The logo and website have both evolved over the years as the construction camera company has advanced in customers, revenue and technology. Last year they added integrated drone services, time-lapse upgrades, and ethernet-based cameras for indoor jobsites. The new logo presents a sharper, more professional face for the company’s dynamic future.

For a look at the evolution of the logo, visit the TrueLook blog.

For more information about TrueLook, visit

About TrueLook

TrueLook is the only construction camera company to combine live jobsite viewing, project time-lapsing, and HD security recording in one turnkey system. They provide the best project management tools, at a lower price, with the industry’s most user-friendly interface. TrueLook has been a pioneer of new construction camera technologies for over 20 years. Their cameras capture over 50,000 time-lapse photos every day across the U.S. and Canada, and have delivered more than two billion images to customers. To find out more, visit or call 866-811-2321.


Heather Ripley
Ripley PR

Allison Shaub headhsot

Allison Shaub

Allison is TrueLook’s Chief Marketing Officer. In her role, she is responsible for developing strategic marketing and communications programs that generate awareness and drive deeper customer engagement. She has over a decade of experience helping brands build and scale their marketing efforts. Outside of business hours she enjoys spending time with her husband and two fur children.

See All Posts
Back to TrueLook News