The Latest from Allison
Articles by Allison
TrueLook’s Construction Data Footprint Surpasses 5.5 Billion Images
TrueLook has captured 5.5 billion images over two decades, building a growing foundation for the next era of jobsite intelligence.
New Report: Just 46 Megaprojects Account for $5.8 Billion of 2026’s Tracked Utilities Construction Spend
TrueLook's 2026 benchmark report analyzes 3,500+ utilities construction bids to reveal where capital, risk, and timelines concentrate.
TrueLook and Noonlight Release 2026 State of Construction Site Security Report, Revealing 50% Increase in Jobsite Break-Ins YoY
Jobsite break-ins jumped 50% in 2025, per a new TrueLook/Noonlight report analyzing 2,639 incidents and revealing when and how thefts happen.
Construction Site and Progress Photography: A Field Guide for General Contractors
Here's what a complete construction photography program looks like from pre-construction to project completion.
Managing Winter Construction Projects: How to Keep Jobsites Productive in Cold Conditions
Don't let winter slow you down. Here's how to keep projects productive when the temperatures start to drop.
Woman-Owned Juneau Construction Company Showcases Expansion of Civil Rights Center with TrueLook Cameras
Juneau Construction Company partnered with TrueLook to deliver live views of the expansion of the National Center for Civil and Human Rights.
TrueLook Promotes Joe Norris to Chief Sales Officer to Drive Customer-Focused Growth and Market Leadership
Discover how Joe's 20+ years of expertise and customer-first approach will fuel growth and momentum in his role as Chief Sales Officer.
TrueLook Launches TrueAI PPE Detection for Detailed Safety Analytics on Construction Jobsites
TrueLook launches TrueAI PPE, which detects PPE violations up to every minute. Learn more about what makes it different.
Layton Construction and TrueLook Partner to Deliver Complete Construction Site Visibility for Utah Mammoth’s New Practice Facility
See how Layton Construction and TrueLook partnered to document and monitor the Utah Mammoths’ new practice facility project.
How to Increase Traffic to Your Live Construction Camera Feed
Live construction cameras are now widely used to promote active jobsite progress, enhance stakeholder communication, and showcase infrastructure development in real time. Here are some fairly simple yet effective ways to bring more traffic to your live camera feed.
TrueLook Expands Camera Lineup and Subscription Plans to Meet the Demands of the Field
TrueLook unveils two new construction cameras plus flexible subscription plans to give builders more control, clarity, and coverage.
Best Ways to Uplevel Your Construction Company with Video Marketing
Leverage top video strategies to boost your construction company’s marketing. Use time-lapse, live feeds, and more to attract clients and drive brand growth.
Must-Have Jobsite Apps for Managing Construction Projects Effectively
Check out these essential apps that simplify construction management tasks, from scheduling and budgeting to team collaboration and quality control.
TrueLook Unveils TrueShield: The All-in-One Solution for Complete Jobsite Security
TrueLook is thrilled to reveal an advanced security solution specifically designed to meet the rigorous demands of builder’s risk insurance.
Best Construction Safety Apps for Your Mobile Device
The fatal injury rate for the construction industry is higher than the national average in this category for all industries. Construction safety apps help.
Compliance Costs with and without Jobsite Cameras
Compliance costs at a construction site can add up quickly. See the difference between compliance costs with and without jobsite cameras.
Use a Construction Camera for Marketing
If you can't immediately share pictures of the projects in portfolio you may be in need of a construction camera for marketing.
Project Highlight: Home Builders Blitz
When working with TrueLook, Visit Hagerstown had 29,000+ individual people view the live camera page 120,000 times. See more benefits.
TrueLook Appoints Roger Yarrow as Chief Executive Officer
TrueLook, a leading provider of construction camera technology, is pleased to announce the appointment of Roger Yarrow as its Chief Executive Officer, effective immediately.
Steven McDowall Joins TrueLook as VP of Product, Bringing Over 30 Years of Experience in Technology Leadership
His appointment as Vice President of Product marks an exciting chapter in TrueLook's journey towards continued growth and innovation in the construction technology industry.
Time-Lapse Videos: Bringing Construction Magic to Life
To the average passerby, a construction site might not appear much more than noise, dust, and some busy workers. It’s hard to track the day-to-day progress. Even those who know the industry can sometimes find it difficult to appreciate the gradual transformation from a plot of land to a finished structure.
How to Track Weather Data with TrueLook
TrueLook Cameras' advanced monitoring technology keeps you informed about weather patterns, enabling seamless progress on your construction projects.
Infrastructure and DOT Projects: 3 Ways Construction Cameras help Capitalize on New Funding
Construction cameras help firms capitalize on expected infrastructure funding in three important ways when bidding and completing projects.
MAPP, LLC Completes The Final Installment of the National WWII Museum
MAPP, LLC completes the final installment in the expansion of the National WWII Museum with TrueLook Construction Cameras.
Measure Twice, Cut Once: The Value of Research in Construction
Research-based planning minimizes risk and maximizes returns within the construction industry. Construction firms are on the lookout for solutions and methods that help elevate their practice, mitigate risks, and maximize returns. Research can take form in a multitude of ways, but including it in the planning and execution phase of your projects is an effective way in producing the best and most timely work possible.
TrueLook Releases New Innovative Jobsite Surveillance Technology
Introducing TrueLook's jobsite surveillance technology! Get the latest in security and safety with our lastest innovations.
Cybersecurity: Six Ways to Minimize risk in Construction
Enhance your construction firm's cyberscurity. Take these six steps now to protect your investment in digitization.
Retail Construction: 4 trends in 2022
Retail construction and in-person shopping is up in 2022 . Make sure your construction firm is ready for builds in the new retail landscape.
Spring Construction Season Is Coming! 3 Tips for Staffing your Team
Retain and Recruitment the best workers for your job sites. Meet your firms staffing demands for the Spring Construction build season.
Winter Construction: 6 Ways to Optimize the Slow-Down
Get tips on how to utilize the slow-down during winter construction to improve back-office operations and be ready for the Spring season.
2021 Year End Essential Trends in 21 Construction Statistics
Get your firm prepared for the 2022 build season by reviewing 2021's essential trends in 21 construction statistics.
How TrueLook Provides a Bird’s Eye View of the Revitalization of the Former GE Campus at Electric Works: A Q&A with Elevatus Architecture
Read how established architecture firm, Elevatus is using construction cameras in the renovation of a former GE electric plant in Indiana.
Design-Build Teams: Strengthen Collaboration and Simplify Workflows with Construction Cameras
Give your Design-Build team a collaboration and work-flow edge with construction cameras on current and future jobsites.
Campus Renovation? Construction Cameras Reduce Cost and Risk
Schools and educational institutions of all sizes turn to construction cameras to trim costs and to get community buy-in.
Construction Cameras Help Offset Rising Material Prices
TrueLook Construction Cameras increase efficiency on construction jobsites and counter high material prices.
Property Development Firms Benefit from Construction Cameras During Construction and Beyond
See how TrueLook Construction Cameras save Property Development firms time and are cost-effective tools during construction and after.
TrueLook Captures 5 Billionth Image at Skender’s Construction on 609 W. Randolph
On May 21, 2021 TrueLook snapped a picture from Skender's construction camera on their project at 609 W. Randolph in Chicago, Il.
TrueLook Construction Cameras Provide Visibility and Accountability: A Q&A with Luke Hazelwood at Brixmor Property Group
Brixmor Property Group depends on TrueLook construction cameras to enable visibility of multiple projects across departments.
35 Industry Statistics That Highlight Construction Trends for 2021
Construction trends in 2021; we anticipate several of the trends we saw throughout 2020 to accelerate, including digital transformation.
Customer Highlight: Williams Company Gives Back to their Community with Habitat “Home for the Holidays” Project
Customer Highlight: Williams Company Gives Back to their Community with Habitat "Home for the Holidays" Project.
TrueLook Unveils Next Generation Platform
The architecture of the next generation platform will allow for increased scalability and faster feature development.
TrueLook Starts the Year off Right, Capturing its 4 Billionth Image
TrueLook captured its 4 billionth image from Johnson Controls' construction camera documenting the Children's Hospital of Pittsburg of UPMC.
7 Tips for Getting the Most of Virtual Events
If you haven’t attended one yet, virtual events don’t much resemble their non-virtual predecessors, but there's still plenty of value!
Customer Highlight: The Hayner Hoyt Corporation Carrier Dome Roof Replacement
The focus of the project was the Dome Roof Replacement of the building’s air supported roof, the last of its kind in the United States.
Tips & Tricks: Share Powerful Project Slideshows without Giving Up Camera Access
Need an arresting visual element to showcase your work either online or on display in your office? Project slideshows are great solution.
TrueLook and the Procore Embedded Experience: One Client’s Success Story
Procore Embedded Experience and the TrueLook app provide enhanced collaboration & streamlined workflows for Harper General Contractors.
Tips & Tricks: Showcase Your Great Work with Custom Time-Lapse Movies
Did you know that as a TrueLook admin, you can create custom time-lapse movies from the photos you already have?
Preconstruction Phase? Here Are 3 Good Reasons to Include Construction Cameras in the Planning Process
Preconstruction, when done right, can set your construction project up for success. Make sure you're equipped with the right tools.
TrueLook and the Procore Embedded Experience: A Q&A with Timothy Lewis at Harper General Contractors
We recently caught up with Timothy Lewis at Harper General Contractors and asked about using TrueLook through Procore's Embedded Experience.
6 Ways Construction Cameras Save Time
Six ways construction cameras save time and help put more productive minutes back in your workday, both on the site and off.
Customer Highlight: Impressive Feat from Dempsey Construction in Completion of Hoehn Porsche
Time-lapse video of Dempsey Construction 's Hoehn Porsche project in Carlsbad, CA; demolition through completion.
Infrared Construction Cameras Catch After-hours Jobsite Thieves in the Act
How do you stop jobsite theft from happening? Infrared construction cameras can play a big part in prevention and recovery.
TrueLook Tips & Tricks: Create Photo Albums to Document and Showcase Your Project
Photo albums are a great way to organize, document and share specific parts of your project - even mark up photos with notes!
At Texas Longhorns’ Stadium TrueLook Captures Three-Billionth Image
TrueLook's three-billionth image was captured inside the Darrell K Royal - Texas Memorial Stadium; home of the University of Texas Longhorns.
Customer Highlight: Skender’s Completion of Perspectives Charter School Athletic Field
During COVID-19, when most of the Skender team was working remotely, TrueLook was the team's way to stay connected to their project.
TrueLook Expands Operations with New Headquarters in Winston Salem’s Innovation Quarter
Construction camera provider TrueLook has expanded its operations in the rapidly growing Innovation Quarter of Winston Salem.
3 Ways Construction Cameras Help Construction Firms Tackle the Challenges of COVID-19
Construction firms have had to pivot and react rapidly since COVID-19 hit hard in March, and they’ve turned to technology for help.
Demolition Jobs? Make Recording them with Construction Cameras a Standard Operating Procedure
Smart construction firms don’t let this opportunity go to waste — they capture demolition on video using construction cameras.
TrueLook Launches IR Camera Series
TrueLook has launched a line of infrared (IR) cameras, which will enhance jobsite security in any lighting condition.
Construction Cameras Help Work Life Balance During the Pandemic
Construction cameras are helping firms remain productive, and employees maintain work life balance, despite the challenges of the pandemic.
How TrueLook Cameras Help Construction Firms Work Remotely
The need to enable construction firms to work remotely work has posed challenges for organizations, but construction cameras can help things run smoothly.
3 Steps to Attracting A New Generation of Talent to Construction
The US labor shortage in construction may be the industry's most significant challenge. Try these three things to attract new generation of talent.
Why TrueLook Cameras Are a Smart Investment in 2020
Installing TrueLook cameras on the jobsite may be one of the smartest investments a firm can make, adding business value and helping to connect remotely.
A Smarter, Faster Way to Access TrueLook in Procore
Through the Embedded Experience, the entire TrueLook application is available inside Procore, simplifying the workflow, saving time & reducing frustration.
Marketing With Construction Cameras is a Snap — Here’s How
For construction companies, leveraging visuals in marketing materials is not only impactful — it’s easy and cost-effective.
How Construction Cameras Can Improve Pre-construction
Construction cameras are great for providing surveillance and time-lapses, but can they improve pre-construction processes, too? The short answer: Yes!
McKinsey Predicts Increasing Reliance on Digital Tools & Technology on the Jobsite
McKinsey & Co. predicts that, as a result of COVID-19, construction will continue to adopt new technology on the jobsite in order to increase productivity.
5 Ways Construction Cameras Save Money
In construction, one of the best ways to increase margin is to reduce overhead. Follow along as we share 5 ways construction cameras save money.
TrueLook Announces Nationwide Installation Services
Authorized TrueLook installers available across the US for new and current customers.
The State of Digital Transformation in Construction in 2020
Digital transformation is no longer a nice-to-have -- it’s a business imperative, and in times of crisis, business continuity depends on it.
Catching Jobsite Criminals Red-Handed with Motion Alert Technology
The best defense to jobsite theft is to combine security methods. New technologies, such as motion alert technology, could really up the ante.
Keep Local Communities Informed About Construction Progress with Time-Lapse Footage
Keeping communities informed with local construction projects can help build excitement and highlight successes. Time-lapse photography can help.
Quick Facts on Jobsite Security
Infographic: TrueLook shares quick facts on jobsite security, based on findings from the TrueLook Jobsite Security Report 2020.
Working From Home With the Help of TrueLook Construction Cameras
With the help of construction cameras, Project Managers can keep up with what’s happening on their jobsite, while working from home, and not miss a beat.
Key Findings from TrueLook’s Jobsite Security Survey
To stop today’s increasingly sophisticated criminals, construction firms need to employ higher levels of jobsite security.
TrueLook Releases Findings of 2020 Jobsite Security Report
Winston-Salem-based construction camera provider TrueLook announced findings of its Jobsite Security Report, which surveyed 739 construction professionals.
TrueLook Captures Two-Billionth Image
This past week TrueLook captured its two-billionth image. Over the past year, TrueLook has captured nearly one billion images for clients.
4 Ways Construction Cameras Improve Compliance
Construction cameras improve compliance in an ever-evolving industry. Changing regulations makes compliance an ongoing challenge for construction firms.
Construction Safety and Compliance with Construction Cameras
When it comes to construction safety and compliance, the consequences of noncompliance are costly. Construction cameras can assist.
3 Ways Construction Firms Choose Social Responsibility
More and more organizations are incorporating CSR initiatives into their operations. Learn three easy ways construction firms choose social responsibility.
4 Real-World Applications of TrueLook Construction Cameras
Today’s construction cameras offer advanced features such as time-lapse, live streaming & remote viewing, making them perfect for a variety of applications.
TrueLook Construction Cameras Expand Intelligent Security Offerings with New Features on All Cameras
Winston-Salem-based construction camera provider TrueLook announced today the launch of new Intelligent Security features across its entire camera line.
3 Important Construction Industry Trends 2020
In kicking off the New Year, we’re taking a look at the top construction industry trends in 2020 and beyond.& beyond. First, let’s recap what's happened.
Your Construction Business: 5 Tips to Kick Off 2020 on the Right Foot
Planning for the future may seem daunting, but it doesn’t have to be. Here's how to prepare your construction business for 2020.
Using Video for Construction Forecasting
Using video for construction forecasting can help to predict what will happen on the jobsite throughout the many phases of a large construction project.
Is the Line Between Blue-collar and White-collar Work Blurring in Construction?
Technology has taken the construction industry by storm. As a result, the line between blue-collar and white-collar jobs in construction is blurring.
5 Valuable Uses for Mobile Technology on the Jobsite
Mobile technology has helped the traditional construction jobsite transition out of the pen and paper zone and into a more productive digital landscape.
4 Construction Benefits of Cloud Computing that All Firms Should Know
Construction benefits of cloud computing include improved collaboration between users, enabling faster decision making and more efficient use of resources.
The Surprising Role of Cameras in Lean Construction
What is Lean Construction? Learn all about Lean Construction and how construction cameras fit into the Lean Construction process.
TrueLook by the Numbers
As a pioneer in the construction camera industry, TrueLook has led the way in some very important innovations throughout its lifespan.
TrueLook Introduces Mobile Solar-Powered Camera Trailers
Introducing TrueLook's Mobile Solar-Powered Camera Trailers! Get the latest in surveillance technology for your jobsite.
Keep it Simple – Why Turnkey is Vital for Construction Tech
Learn about the importance of turnkey technology used on jobsites and the advantages of turnkey solutions as they pertain to construction.
TrueLook Donates 50 Chromebooks to Poplar Springs Elementary School
TrueLook announced today a $10,000 donation to Poplar Springs Elementary School. The donation will pay for 50 Chromebooks for student use at the school.
5 Project Management Issues in the Construction Industry
In the construction industry, project management issues require the skills of a strategic project manager, as most problems come as a result of operations.
TrueLook Unveils 4K Indoor Camera with Cellular Capability
The new 4K indoor camera with cellular capability from TrueLook has the highest quality security footage with the latest technology for your construction site.
TrueLook’s New Video Maker is an Industry First for Easy Time-Lapse Customization
TrueLook customers can now create market-ready construction site videos using the time-lapse feature. Learn more!
TrueLook Streamlines Project Management with Autodesk BIM 360 Integration
Streamline project management with Autodesk BIM 360 integration. Get the most out of your projects with TrueLook. Try it now!
How To Connect Your AutoDesk (BIM 360) and TrueLook Accounts
You can now embed your live TrueLook camera onto your BIM 360 dashboard. Here are the steps you need
TrueLook Integrates Camera Technology with Procore
TrueLook Construction Cameras can now intergrate with Procore project management software. Learn more!
TrueLook Unveils Bold New Look to Reflect Dramatic Growth
Truelook, the only company providing construction cameras that combine live jobsite viewing, time-lapsing & HD security recording, unveils a new logo.
