CONEXPO & SPECS 2023: TrueLook’s Trade Show Highlights

Trade shows are a great opportunity for businesses to showcase their products and services, network with other professionals in their industry, and gain valuable insights into the latest trends and innovations. In March 2023, TrueLook attended two major trade shows, CONEXPO and SPECS. We had a fantastic time meeting fellow industry leaders, showcasing our cameras and latest updates at our booth, as well as seeing all of the upcoming tech and business solutions in construction and retail. 

Let’s recap what we learned and take a look at highlights from CONEXPO and SPECS 2023:


CONEXPO is the largest international trade show in North America. 

Held every three years at the Las Vegas Convention Center, CONEXPO is a hub of exciting learning and business opportunities for construction contractors and leaders. This year, over 130,000 attendees from around the world gathered to see the latest advancements in construction equipment, technology, and services. 

TrueLook’s booth showcased our cameras to our largest trade show audience yet!

Our TrueLook Team was excited to participate and display our construction camera solutions in our booth, where we had the largest amount of foot traffic we’ve seen so far at a convention! We captured the exciting crowd on our fixed and PTZ cameras – check out our time-lapse capabilities here:

PTZ Camera Time-lapse – CONEXPO Show Floor

Fixed Camera Time-lapse – CONEXPO Show Floor

CONEXPO was a great opportunity to see the newest developments in equipment and emerging technologies in construction. Some exhibition highlights include a tournament of machine excavators, emerging technology in electric and automated equipment, and emerging thought-leaders in construction.

Top influencers shared insights on social media and evolving perspectives.

CONEXPO brought together some of the top influencers in construction for ASK THE INFLUENCERS, a panel discussion and meetup. These leaders are bringing new and evolving perspectives to the construction industry, and are helping build a culture that is adaptable to our ever-changing environment:

Katie Kelleher – @katie_cranes

A construction industry influencer and marketer with a passion for promoting diversity and inclusion in the field. Follow her on Instagram for insights into her work as a brand strategist and marketer. 

Fun fact: Adrianna won Katie’s Instagram giveaway for a $100 ticket to attend this panel!

James Starbuck – @starbuckexcavation

A popular Instagram influencer with over 70k followers who shares photos and videos of excavating equipment, construction projects, and his life on the job. Follow him for an inside look at the world of excavation.

Matthew Stanley – @raisedonblacktop

With over 100k followers on Instagram, Matthew Stanley is a popular construction influencer who shares his passion for asphalt paving, his family-run business, and other construction projects. Follow him for tips on paving, equipment reviews, and more.

Taylor White – @kwc2000

A rising star in the construction industry and a popular influencer on Instagram. Follow him for behind-the-scenes glimpses into his work as a heavy equipment operator and construction professional.

Missy Scherber – @missyscherber

An influencer and media personality in the construction industry, Missy Scherber shares her insights and experiences as a plumber, contractor, and industry expert. Follow her for informative content on plumbing, heating, and cooling systems.

Through their social media accounts and platforms, these construction influencers have helped to showcase the exciting opportunities that exist in the industry. By sharing their experiences and insights, they help make the field more accessible and appealing to a wider range of individuals.

Incorporating the influencer panel at CONEXPO 2023 was just one of many efforts to create a more inclusive and welcoming environment for young professionals in the construction industry. All in all, the TrueLook team had a blast connecting with the community and learning about new and exciting updates in construction technology and culture. 

SPECS Show 2023 – Dallas, Texas

SPECS Show brings together leading retailers and suppliers. 

SPECS Show is a retail-focused trade show held annually in different locations across the United States. This year, the TrueLook Team headed to Dallas, Texas to attend SPECS and see what’s new in the interior world of retail.

SPECS Show 2023 was smaller and more intimate than CONEXPO, with a focus on educational sessions and networking opportunities for specialty retailers. Chain Store Age, the leading publication for the retail industry, gave out top retailer awards, recognizing the top-performing brands in the industry. 

Keynote speakers at the event included Daymond John, best known as one of the “sharks” on Shark Tank, and Emmitt Smith, the legendary running back for the Dallas Cowboys. 

Some of the top brands in attendance included It’s Sugar, Sephora, Ulta, JC Penney, Raising Cane’s, Verizon, T-Mobile, AT&T, CVS, and Target. As the global market continues to evolve, retail spaces are changing up the consumer experience to be more engaging and interactive. Brands like It’s Sugar and JC Penney shared insights on their own rebranding through the years, and how emerging trends continue to inspire innovation in the physical retail space. 

Retailers and indoor spaces need practical, effective monitoring solutions. 

TrueLook was excited to be in attendance and learn about new tech and developments in the retail world. Our camera solutions go beyond the traditional construction and contractor space,  and are also effective in retail and indoor monitoring. 

About TrueLook

TrueLook’s construction camera solutions are adaptable and flexible, making them a turnkey solution for construction and retail spaces, among more. Monitoring job sites and indoor spaces is crucial for security and project management, and TrueLook’s cameras make it easy to stay up-to-date on project progress and monitor for any potential issues. 

As the exciting panels and exhibits at CONEXPO and SPECS have shown, industries are continuing to adapt and evolve. TrueLook’s construction camera is a monitoring solution that is easy to install, and we are constantly adapting new updates to make sure every need is met. If you’re interested in learning how to keep your jobsite or indoor space secure, reach out to our team for a free demo or quote. To read more on the latest industry news and insights, check out our blog and follow us on our social media

Adrianna Freeman headhsot

Adrianna Freeman

Adrianna is TrueLook’s Social Media and Content Manager. In her role, she is focused on creating and curating quality content, influencer marketing, as well as all long-form content such as e-books and blogs. She has experience delivering increased engagement, followers, and converting leads into ROI. Outside of business hours, she enjoys traveling, live music, and restoring classic cars.

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