Joe Norris is Chief Sales Officer at TrueLook, a leading construction camera and jobsite security company. With more than 20 years of experience working alongside general contractors, construction executives, and project teams across the U.S., Joe has developed a deep understanding of how technology is transforming the way construction projects are planned, monitored, and delivered. His expertise spans jobsite visibility solutions, construction workflow optimization, and the evolving role of AI and remote monitoring in project accountability and risk management. Joe has helped hundreds of construction firms — from regional contractors to ENR 400 companies — adopt technology that drives real operational results. Outside of work, he enjoys exploring dive bars, traveling, cycling, and cheering on his kids at their activities.
