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Allison Shaub

Chief Marketing Officer

Allison is a seasoned marketing leader with over 14 years of experience driving transformative change for startups, agencies, and Fortune 100/500 companies. With expertise across diverse B2B and B2C markets, including technology, construction, automotive, and healthcare, she's known for her customer-centric approach that consistently delivers higher ROI and exceptional product development. At TrueLook, Allison spearheads strategic marketing initiatives to enhance brand awareness, meet business objectives, and foster deeper consumer engagement. Beyond work, Allison loves spending time with her husband, son, and dog.

Articles by Allison

Best Ways to Uplevel Your Construction Company with Video Marketing

As of 2024, an estimated 91% of internet traffic was videos, with other...Read More

Must-Have Apps for Managing Construction Projects Effectively

The average American spends 4.65 hours on their phone every day. If you’re...Read More

Picture of multiple construction safety apps for mobile devices

Best Construction Safety Apps for Your Mobile Device

The best construction safety apps can help improve safety on construction sites by...Read More

Compliance Costs with and without Jobsite Cameras

Managing compliance costs is one of the biggest time and cost centers for...Read More

Construction Marketing Using a TrueLook Construction Camera

Use a Construction Camera for Marketing

How confident are you in your project portfolio? Do your photographs and videos...Read More

A picture taken from a TrueLook Construction Camera showing two of the five houses being built during the Home Builders Blitz.

Project Highlight: Home Builders Blitz

For the first time in about 15 years, Winston-Salem, North Carolina is welcoming...Read More